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Definition
| The activity, set of institutions, and processes for creating, capturing, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. |
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Definition
| Firms develop these and they specify marketing activities for a specific period of time. |
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| What marketing is about. A trade of things of value between the buyer and the seller so that each is better off as a result. |
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Term
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Definition
| Product, price, place and promotion |
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Term
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Definition
| Creating Value. Goods, services and ideas are products. |
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Definition
| Excellent customer service and winner of malcom Baldridge national quality award. Excellent customer service builds loyalty. |
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Definition
| Creating Value. Everything the customer gives up including money, time and energy. |
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Term
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Definition
| Delivering the product. Supply chain management. |
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