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Marketing Chapter 13
Test Questions
17
Marketing
03/15/2011

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Term
distribution function
Definition
The __________________ involves determining the best methods and procedures to use so that prospective customers can locate, obtain, and use a business’s products and services.
Term
direct channel
Definition
In a ___________, the producer sells the product to final consumers.
Term
indirect channel
Definition
An ____________ includes other businesses between the producer and the consumer.
Term
channel captain
Definition
The __________ takes responsibility to identify channel members, assign distribution activities, help members agree on performance standards, and facilitate communication among channel members.
Term
Wholesalers
Definition
_________ are companies that assist with distribution activities between businesses.
Term
Wholesale member clubs
Definition
________________ are businesses that offer a variety of consumer products to members through a warehouse outlet.
Term
Retailers
Definition
__________ accumulate the products their customers need by buying from manufacturers or wholesalers.
Term
Inventory shrinkage
Definition
_____________ is a loss of products due to theft, fraud, negligence, or error.
Term
Specialty or limited-line retailers
Definition
________________________ offer products from one category of merchandise or closely related items.
Term
Mixed merchandise retailers
Definition
___________________ offer products from several different categories.
Term
service retailers
Definition
A final category is _____________, which have services as their primary offering with a limited number of products for sale that complement the services.
Term
Non-store retailing
Definition
_____________ involves selling directly to the consumer at home rather than requiring the consumer to travel to a store.
Term
Franchising
Definition
__________ is a business relationship in which the developer of a business idea sells others the rights to the business idea and the use of the business name.
Term
Atmospherics
Definition
____________ are the elements of the shopping environment that are appealing to customers, attract them to a store, and encourage them to buy.
Term
Physical distribution (logistics)
Definition
_______________ is the process of efficiently and effectively moving products and materials through the distribution channel.
Term
warehouse
Definition
A __________ is a building designed to store large amounts of raw materials or finished products until they can be used or sold.
Term
distribution center
Definition
A ______________ is a facility used to accumulate products from several sources and the regroup, repackage, and send them as quickly as possible to the locations where they will be used.