Home > Flashcards > Marketing > Marketing Chap 5

Details Title: Marketing Chap 5 Description: Marketing Chap 5 Total Flash Cards: 20 Created: 02/24/2007 14:19:03	To study from this set of flash cards, or to create your own your own study flash cards, register HERE. If you are already a registered user, CLICK HERE.
Cards Term electronic commerce (e-commerce) Definition Targeting customers by collecting and analyzing business information, conducting customer transactions, and maintaining online relationships with customers by means of computer networks Term Bots Definition Search program that checks hundreds of sites, gathers and assembles information, and brings it back to the sender Term electronic marketing (e-marketing) Definition Process of creating, distributing, promoting, and pricing goods and services to a target market over the Internet or through digital tools Term electronic signatures Definition Electronic approval of a document that has the same status as a written signature Term digital tools Definition Electronic technologies used in e-commerce including fax machines, computer modems, telephones, and CD-ROMs Term corporate Web sites Definition Web sites that seek to build customer good will and supplement other sales channels rather than to sell goods and services. Term interactive marketing Definition Buyer-seller communications in which the customer controls the amount and type of information received from a marketer through such channels as the Internet, CD-ROMs, interactive toll-free telephone numbers, and virtual reality kiosks. Term electronic store front Definition Online store where customers can view and order merchandise much like window shopping at traditional retail establishments Term Internet (Net) Definition Worldwide network of interconnected computers that lets anyone with access to a personal computer send and receive images and data anywhere. Term cybermall Definition Group of virtual stores planned, coordinated, and operated as a unit for online shoppers. Term intranet Definition Internal corporate network that allows employees within an organization to communicate with each other and gain access to corporate information. Term electronic bulletin boards Definition Specialized online services that provide information on specific topics or areas of interest Term extranet Definition Secure network accessible through a Web site by external customers or organizations for electronic commerce, providing more information than a public site Term Web kiosk Definition Small, free-standing computer, often located in a store, that provides consumers with Internet connections to a firm and its goods and services. Term instant messaging Definition E-mail service that allows for the immediate exchange of short messages between online users. Term smart card Definition Multipurpose card embedded with computer chips that store personal and financial information such as credit-card data, health records, and driver=s license number. Term Internet service provider (ISP) Definition Organization that provides access to the Internet via a telephone, satellite TV service, or cable TV network Term click-through rate Definition The percentage of people presented with a Web banner advertisement who click on it. Term electronic exchanges Definition Online marketplaces that bring buyers and sellers together Term conversion rate Definition The percentage of visitors to a Web site who make a purchase.