Home > Flashcards > Marketing > Marketing Chap 18

Details Title: Marketing Chap 18 Description: Marketing Chap 18 Total Flash Cards: 15 Created: 03/19/2007 11:55:28	To study from this set of flash cards, or to create your own your own study flash cards, register HERE. If you are already a registered user, CLICK HERE.
Cards Term sales promotion Definition Marketing activities other than personal selling, advertising, and publicity that stimulate consumer purchasing and dealer effectiveness Term point-of-purchase advertising Definition Displays and other promotions located near the site of the actual buying decision Term specialty advertising Definition Sales promotion technique that involves the distribution of articles such as key rings and ball point pens that bear the advertiser's name, address, and advertising message Term comparative advertising Definition Nonpersonal selling effort that makes direct or indirect promotional comparisons with competing brands. Term product advertising Definition Nonpersonal selling of a particular good or service. Term reminder advertising Definition Promotion seeking to reinforce previous promotional activity by keeping the name of the good, service, organization, person, place, idea, or cause in front of the public. Term persuasive advertising Definition Promotion that attempts to increase demand for an existing good, service, organization, person, place, idea, or cause Term retail advertising Definition Nonpersonal selling by stores that offer goods or services directly to the consuming public Term institutional advertising Definition Promoting a concept, an idea, a philosophy, or the goodwill of an industry, company, organization, place, person, or government agency Term advertising Definition Paid, nonpersonal communication through various media with the purpose of informing or persuading members of a particular audience Term cooperative advertising Definition Sharing of advertising costs between the manufacturer and the retailer of a good or service. Term advertising agency Definition Marketing specialist firm that assists advertisers in planning and implementing advertising programs. Term informative advertising Definition Promotion that seeks to develop initial demand for a good, service, organization, person, place, idea, or cause Term publicity Definition Stimulation of demand for a good, service, place, idea, person, or organization by disseminating commercially significant news or obtaining favorable media presentation not paid for by the sponsor Term advertising campaign Definition Series of different but related ads that use a single theme and appear in different media within a specified time period.