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Definition
| Distribution channel consisting of direct communication with a consumer or business user. |
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Definition
| Independent wholesaling intermediary who does not take title or possession of goods in the course of its primary function, which is to bring buyers and sellers together. |
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Definition
| Channel intermediary that takes title to the goods it handles and distributes them to retailers, other distributors, or B2B customers |
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Definition
| A comprehensive term that describes wholesalers as well as agents and brokers |
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Definition
| All activities involved in selling goods and services to ultimate consumers |
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Definition
| Group of retail stores planned, coordinated, and marketed as a unit. |
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Definition
| Agent wholesaling intermediary who represents a number of manufacturers of related but noncompeting products, receiving a commission on each sale. |
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Definition
| Amount by which a retailer reduces the original selling price of a product. |
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Definition
| Retailing practice of combining dissimilar products to boost sales volume. |
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Definition
| Hypothesis that each new type of retailer gains a competitive foothold by offerings lower prices than current suppliers charge, maintaining profits by reducing or eliminating services. |
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Definition
| An amount that a retailer adds to the retailer’s cost of the product to determine its selling price. |
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Definition
| Coming together of shoppers, goods, and prices, blurring the distinctions among types of retailers and the merchandise mixes they offer |
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Definition
| Specific offering within a product line such as a specific size of liquid detergent. |
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