Home > Flashcards > Marketing > Marketing Chap 16

Details Title: Marketing Chap 16 Description: Marketing Chap 16 Total Flash Cards: 13 Created: 03/19/2007 11:54:53	To study from this set of flash cards, or to create your own your own study flash cards, register HERE. If you are already a registered user, CLICK HERE.
Cards Term direct marketing Definition Distribution channel consisting of direct communication with a consumer or business user. Term broker Definition Independent wholesaling intermediary who does not take title or possession of goods in the course of its primary function, which is to bring buyers and sellers together. Term wholesaler Definition Channel intermediary that takes title to the goods it handles and distributes them to retailers, other distributors, or B2B customers Term wholesaling intermediary Definition A comprehensive term that describes wholesalers as well as agents and brokers Term retailing Definition All activities involved in selling goods and services to ultimate consumers Term planned shopping center Definition Group of retail stores planned, coordinated, and marketed as a unit. Term manufacturers’ agent Definition Agent wholesaling intermediary who represents a number of manufacturers of related but noncompeting products, receiving a commission on each sale. Term markdown Definition Amount by which a retailer reduces the original selling price of a product. Term scrambled merchandising Definition Retailing practice of combining dissimilar products to boost sales volume. Term wheel of retailing Definition Hypothesis that each new type of retailer gains a competitive foothold by offerings lower prices than current suppliers charge, maintaining profits by reducing or eliminating services. Term markup Definition An amount that a retailer adds to the retailer’s cost of the product to determine its selling price. Term retail convergence Definition Coming together of shoppers, goods, and prices, blurring the distinctions among types of retailers and the merchandise mixes they offer Term stockkeeping unit (SKU) Definition Specific offering within a product line such as a specific size of liquid detergent.