Home > Flashcards > Marketing > Marketing Chap 15

Details Title: Marketing Chap 15 Description: Marketing Chap 15 Total Flash Cards: 12 Created: 03/19/2007 11:54:39	To study from this set of flash cards, or to create your own your own study flash cards, register HERE. If you are already a registered user, CLICK HERE.
Cards Term direct channel Definition A marketing channel that moves goods directly from a producer to an ultimate user. Term dual distribution Definition Network that moves products to a firm’s target market through more than one channel Term administered marketing system Definition Vertical marketing system that achieves channel coordination when a dominant channel member exercises its power Term marketing or distribution channel Definition Organized system of marketing institutions and their interrelationships responsible for the physical flow of goods and services, as well as titles of ownership, from producer to consumer or industrial user Term logistics Definition Process which coordinates the flow of information, goods, and services among members of the distribution channel. Term vertical marketing system (VMS) Definition Vertical marketing system in which a single owner operates all levels of its marketing channel. Term contractual marketing system Definition Vertical marketing system that coordinates channel activities through formal agreements among channel members. Term intensive distribution Definition A channel policy in which a manufacturer of a convenience product attempts to saturate the market Term channel captain Definition A dominant and controlling member of a marketing channel. Term exclusive distribution Definition Channel policy in which a firm grants exclusive rights to a single wholesaler or retailer to sell its products in a particular geographic area. Term selective distribution Definition Channel policy in which a firm chooses only a limited number of retailers to handle its product line. Term corporate marketing system Definition The sequence of suppliers that contribute to the creation and delivery of a good or service.