Term
| Five Reasons for Importance of Marketing Channels |
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Definition
1. Greater difficulty of gaining a sustainable competitive advantage
2. Growing power of distributors, especially retailers in marketing channel
3. The need to reduce distribution costs
4. New stress on growth
5. The increasing role of technology |
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Term
| Definition of Marketing Channel |
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Definition
| The external contactual organization that management operates to achieve its distribution objectives |
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Term
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Definition
| Anyone in a firm or organization who is involved in marketing channel decision making |
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Term
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Definition
1. Product
2. Price
3. Promotion
4. Place (or Distribution – Marketing Channel Strategy fits in here) |
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Term
| Channel Strategy versus Logistics Management |
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Definition
| Channel Strategy is a much broader and more basic component than is Logistics Management. Channel Strategy is concerned with the entire process of setting up and operating the contactual organization that is responsible for meeting the firm’s distribution goals or objectives. Logistics management is more narrowly focused on product availability. |
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Term
| Five Flows in Marketing Channels |
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Definition
1. Product Flow – the physical movement of product from manufacturer to consumer
2. Negotiation Flow – The interplay of the buying and selling functions
3. Ownership Flow – the movement of title to product as it passes from manufacturer to consumer
4. Information Flow – the flow of information between all participants
5. Promotion Flow – the flow of persuasive communication |
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Term
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Definition
| The level of negotiation effort between sellers and buyers relative to achieving a distribution objective |
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Term
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Definition
| The group of channel members to which a set of distribution tasks has been allocated |
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Term
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Definition
| The group of institutions (facilitating agencies) that assists channel members in performing distribution tasks. |
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