Shared Flashcard Set

Details

Marketing Ch.3
N/A
15
Marketing
Undergraduate 2
02/20/2010

Additional Marketing Flashcards

 


 

Cards

Term
Marketing Environment
Definition
The actors and forces outside marketing that affect marketing management ability to build and maintain successful relationships with target customers
Term
Microenvironment
Definition
The actors close the the company that affect its ability to serve its customers-the company, suppliers, marketing intermediaries, customer markets, competitors, and publics
Term
Macroenvironment
Definition
The larger societal forces that affect the microenvironment- demographic, economic, natural, technological, political and cultural forces
Term
Marketing Intermediaries
Definition
Firms that help the company to promote, sell, and distribute its goods to final buyers.
Term
Public
Definition
Any group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives
Term
Demography
Definition
The study of human populations in terms of size, density location, age, gender, race, occupation, and other statistics
Term
Baby Boomers
Definition
The 78million people born during the baby boom following World War II and lasting until 1964
Term
Generation X
Definition
The 45million people born between 1965 and 1976 in the "birth dearth" following the baby boom
Term
Millennials (or Generation Y)
Definition
The 83 million children of the baby boomers, born between 1977 and 2000
Term
Economic Environment
Definition
Factors that affect consumer buying power and spending patterns
Term
Engel's Laws
Definition
Differences noted over a century ago by Ernst Engel in how people shift their spending across food, housing, transportation, health care, and other goods and services categories as family income rises
Term
Natural Environment
Definition
Natural resources that are needed as inputs by marketers or that are affected by marketing activities
Term
Technological Environment
Definition
Forces that create new technologies, creating new product and market opportunities
Term
Political Environment
Definition
Laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society
Term
Cultural Environment
Definition
Institutions and other forces that affect society's basic values, perceptions, preferences, and behaviors
Supporting users have an ad free experience!