Term
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Definition
| An organized movement of citizens and government agencies to improve th rights and power of buyers in relation to sellers |
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Term
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Definition
| An organized movement of concerned citizens and government agencies to protect and improve people's living environment |
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Term
| Environmental Sustainability |
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Definition
| A management approach that involves developing strategies that both sustain the environment and produce profits for the company |
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Term
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Definition
| A marketing philosophy holding that a company's marketing should support the best long-run performance of the marketing system |
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Term
| Consumer-Oriented Marketing |
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Definition
| The philosophy of enlightened marketing that holds that the company should view and organize its marketing activities from th consumer's point of view |
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Term
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Definition
| A principle of enlightened marketing that holds that a company should put most of its resources into customer value-binding marketing investments |
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Term
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Definition
| A principle of enlightened marketing that requires that a company seek real product and marketing improvements |
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Term
| Sense-Of-Mission Marketing |
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Definition
| A principle of enlightened marketing that holds that a company should define tis mission in broad social terms rather than narrow product terms |
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Term
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Definition
| A principle of enlightened marketing that holds that a company should make marketing decisions by considering consumers wants, the company's requirements, consumers' long-run interests, and society's long-run interests |
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Term
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Definition
| Products that have neither immediate appeal nor long-run benefits |
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Term
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Definition
| Products that give high immediate satisfaction but may hurt consumers in the long run |
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Term
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Definition
| Products that have low appeal but may benefit consumers in the long run |
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Term
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Definition
| Products that give both high immediate satisfaction and high long-run benefits |
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