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| A firm that, by operating in more than one country, gains R&D, production, marketing, and financial advantages in its costs and reputation that are not available to purely domestic competitors |
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| A group of nations organized to work toward common goals in the regulation of international trade. |
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| International trade involving the direct or indirect exchange of goods for other goods instead of cash |
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| Entering a foreign market by selling goods produced in the company's home country, often with little modification |
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| Entering foreign markets by joining with foreign companies to produce or market a product or service |
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| A method of entering a foreign market in which th company enters into an agreement with a licensee in the foreign market, offering the right to use a manufacturing process, trademark, patent, trade secret, or other item of value for a fee or royalty |
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| A joint venture in which a company contracts with manufacturers in a foreign market to produce the product or provide its service |
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| A joint venture in which the domestic firm supplies the management know-how to a foreign company that supplies the capital; the domestic firm exports management services rather than products |
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| A joint venture in which a company joins investors in a foreign market to create a local business in which the company shares joint ownership and control |
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| Entering a foreign market by developing foreign-based assembly or manufacturing facilities |
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| Standardized Global Marketing |
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| An international marketing strategy for using basically the same marketing strategy and mix in all the company's international markets |
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| An international marketing strategy for adjusting the marketing strategy and mix elements to each international target market, bearing more costs but hoping for a larger market share and return |
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| Straight Product Extension |
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| Marketing a product in a foreign market without any change |
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| Adapting a product or meet local conditions or wants in foreign markets |
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| Creating new products or services for foreign markets |
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| A global communication strategy of fully adapting advertising messages to local markets |
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| Designing international channels that take into account the entire global supply chain and marketing channel, forging and effective global value delivery network |
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