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Marketing 3305
Test 2 ch 13-15
23
Marketing
10/17/2011

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Term
Distribution Channel
Definition
a set of interdependent organizations that eases the transfer of ownership as products move from producer to business user or consumer
Term
Channel Members
Definition
all parties in the marketing channel who negotiate with one another, buy and sell products, and facilitate the change of ownership between buyer and seller in the course of moving the product from the manufacturer into the hands of the final consumer
Term
Supply Chain
Definition
The connected chain of all of the business entities, both internal and external to the company, that perform or support the logistics function
Term
Discrepancy of quantity
Definition
the difference between the amount of product produced and the amount an end user wants to buy
Term
Discrepancy of assortment
Definition
the lack of all the items a customer needs to receive full satisfaction from a product or products
Term
Temporal Discrepancy
Definition
a situation that occurs when a product is produced but a customer is not ready to buy it
Term
Spatial Discrepancy
Definition
The difference between the location of a producer and the location of widely scattered markets
Term
Channel Intermediaries
Definition
Retailer- sells mainly to consumers
Merchant Wholesaler- buys goods from manufacturers, stores them, and sells them to other businesses
Agents & Brokers- do not take title to a product but facilitate its sale from producer to end user by representing retailers, wholesalers, or manufacturers
Term
Direct Channel
Definition
A distribution channel in which producers sell directly to consumers
Term
Dual Distribution (Multiple)
Definition
the use of two or more channels to distribute the same product to target markets
Term
Strategic Channel Alliance
Definition
A cooperative agreement between business firms to use the other's already established distribution channel
Term
Intensive Distribution
Definition
aimed at having a product available in every outlet where target customers might want to buy it
Term
Selective Distribution
Definition
achieved by screening dealers to eliminate all but a few in any single area
Term
Exclusive Distribution
Definition
establishes one or a few dealers within a given area
Term
Channel Power
Definition
capacity of a particular marketing channel member to control or influence the behavior of other channel members
Term
Channel Control
Definition
when one marketing channel member intentionally affects another member's behavior
Term
Channel Leader
Definition
a member of a marketing channel that exercises authority and power over the activities of other channel members
Term
Channel Conflict
Definition
a clash of goals and methods between distribution channel members
Term
Supply Chain Management
Definition
coordinates and integrates all of the activities performed by supply chain members into a seamless process, from the source to the point of consumption, resulting in enhanced customer and economic value
Term
Logistics
Definition
the efficient and cost-effective forward and reverse flow and storage of goods, services, and related info into, through, and out of channel member companies
Term
Just In Time Production (JIT)
Definition
A process that redefines and simplifies manufacturing by reducing inventory levels and delivering raw materials at the precise time they are needed on the production line
Term
Order Processing System
Definition
a system whereby orders are entered into the supply chain and filled
Term
Electronic Data Interchange
Definition