Term
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Definition
| The process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers and develop and maintain favorable relationships with stakeholders in a dynamic environment |
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Term
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Definition
| What is the focal point of all marketing activities? |
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Term
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Definition
| Companies generally focus their marketing efforts on a specific group of customers which is called what? |
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Term
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Definition
| product, distribution, promotion, and pricing |
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