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| is the activity for creating, communicating, delivering, and exchanging offerings that benefit the organization, its stakeholers, and society at large |
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| the potential consumers that the firm will focus it’s efforts on |
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| creating a personal ongoing relationship between the org. and its’ individual customers |
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| Marketing Program or Marketing Plan |
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| integrates the marketing mix to provide an offering to the target market. |
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| Philosophy of HOW a business should be operated. It guides the mission statement and objectives. |
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| consist of the uncontrollable factors in a marketing decision involving social, economic, technological, competitive, and regulatory forces |
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| consist of the uncontrollable factors in a marketing decision involving social, economic, technological, competitive, and regulatory forces |
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| is the unique combination of benefits received by targeted buyers that includes quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price. |
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| 1) strive to satisfy the needs of consumers (2) while also trying to achieve the organization’s goals. |
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| occurs when an organization focuses its efforts on (1) continuously collecting information about customers’ needs, (2) sharing this information across departments, and (3) using it to create customer value. |
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| consist of the people who use the goods and services purchased for a household. Also called consumers, buyers, or customers |
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| are those manufacturers, wholesalers, retailers, and government agencies that buy goods and services for their own use or for resale. |
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| consists of the benefits or customer value received by users of the product. |
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| consists of a systematic assessment of a firm’s objectives, strategies, and performance in terms of social responsibility. |
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| occurs when the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products. |
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| consists of marketing efforts to produce, promote, and reclaim environmentally sensitive products. |
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| is the idea that organizations are part of a larger society and are accountable to that society for their actions |
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| is a personal moral philosophy that focuses on the “greatest good for the greatest number,” by assessing the costs and benefits of the consequences of ethical behavior. |
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| is a personal moral philosophy that considers certain individual rights or duties as universal, regardless of the outcome. |
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| is a formal statement of ethical principles and rules of conduct |
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| Consumer Bill of Rights (1962 |
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| codified the ethics of exchange between buyers and sellers, including the rights to safety, to be informed, to choose, and to be heard |
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| is a situation where products are sold through unauthorized channels of distribution. Also called parallel importing. |
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| occurs when a firm sells a product in a foreign country below its domestic price or below its actual cost |
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| is a global market-entry strategy that entails a domestic firm actually investing in and owning a foreign subsidiary or division. |
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| is a global market-entry strategy in which a foreign company and a local firm invest together to create a local business in order to share ownership, control, and profits of the new company. |
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| is the practice where a translated word or phrase is retranslated into the original language by a different interpreter to catch errors. |
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| involves the study of similarities and differences among consumers in two or more nations or societies |
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| A multidomestic marketing strategy |
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| involves a multinational firm ofering as many different product variations, brand names, and advertising programs as countries in which they do business. |
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| multidomestic marketing strategy |
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| involves a multinational firm ofering as many different product variations, brand names, and advertising programs as countries in which they do business. |
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| exists when firms originate, produce, and market their products and services worldwide. |
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