Term
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Definition
Social
Economic
Technological
Competitive
Regulatory |
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Term
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Definition
| Generation of Children Born Between 1946 and 1964 |
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Term
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Definition
| US population born between 1965 and 1976 |
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Term
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Definition
| 72 Million Americans Born between 1977 and 1994 |
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Term
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Definition
| A movement started to increase the influence, rights, and power of consumers |
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Term
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Definition
| Alternative to Govt Control, where an industry attempts to police itself |
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Term
| 5 Stages of Purchase Decision |
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Definition
- Problem Recognition
- Information Search
- Alternative Evaluation
- Purchase Decision
- Postpurchase behavior
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Term
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Definition
Top of the Pyramid:
Self Actualization needs: Self fulfillment
Personal needs: Status, respect, presige
Social Needs
Safety Needs
Physiological needs |
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Term
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Definition
3 Types of organizational buying situations:
- New Buy
- Straight Rebuy-Routine reorder
- Modified Rebuy
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Term
| Organizational Buying Criteria |
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Definition
- Price
- Ability to meet the quality specifications
- Ability to meet required delivery schedules
- Technical capability
- Warranties and claim policies in te event of poor performance
- Past performannce on previous contracts
- production facilities and capacity
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Term
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Definition
| When a buyer commmunicates a need for something and would-be suppliers bin in competition with each other |
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Term
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Definition
| Practice of shielding one or more industries of a country's economy from foreign competition through the use of tariffs or quotas |
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Term
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Definition
| Government tax on goods or services entering a country, primarily serving to raise prices on imports |
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Term
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Definition
| Restriction placed on the amount of a product allowed to enter or leave a country |
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Term
| WTO ( World Trade Organization) |
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Definition
| Institution that sets rules governing trade between its members through a panel of trade experts. |
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Term
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Definition
27 member countries
more than 500 million consumers
14 countries adopt the Euro |
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Term
| North American Free Trade Agreement |
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Definition
| Lifted many trade barriers between Canada, Mexico, and the United States and created a marketplace with more than 450 million consumers. |
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Term
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Definition
| Occurs when firms originate, produce, and market their products and services worldwide |
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Term
| Multi-domestic marketing strategy |
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Definition
| A multinational firm's offering as many different product variations, brand name, and advertising programs as countries in which it does business. |
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Term
Global Marketing Strategy |
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Definition
| Practice of standardizing marketing activities when there are cultural similarities alturend adapting them when cultures differ |
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Term
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Definition
| A brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs |
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Term
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Definition
| Customers living around the world who have similar needs or seek similar benefits from products or services |
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Term
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Definition
| When a firm sells a product in a foreign country below its domestic price or below its actual cost |
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Term
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Definition
| Situations where products are sold through unauthorized channels of distribution |
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Term
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Definition
| Criteria or standards used in evaluating proposed solutions to a problem |
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Term
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Definition
| Facts and figures related to a problem |
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Term
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Definition
| Facts and figures that have already been recorded before the procject at hand |
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Term
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Definition
| Facts or Figures that are newly collected for a project |
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Term
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Definition
| Facts and figures obtained by watching, either mechanically or in person, how people behave |
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