Term
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Definition
| Basic need fulfilled (car=transportation) |
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Term
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Definition
| the tangible object or service that fulfills the basic need. brand, features, etc (car=engine, color, etc) |
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Term
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Definition
| all the extra throw ins used as incentives for purchase. warranty, installation, repair (car=100,000 mile warranty, free oil changes, et) |
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Term
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Definition
| a modification of an existing product (ex, new macbook) |
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Term
| dynamically continuous innovations |
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Definition
| change in an existing product that requires a moderate amount of learning (ex, os lion) |
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Term
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Definition
| create major changes to the way we live (ex, iphoen when it forst came out, or ipad) |
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Term
| stages in customer adoption of new product |
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Definition
| awwareness > interest > evaluation > trial > adoption > confirmation |
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Term
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Definition
| Innovators(2.5%) > Early adopters (13%) > Early majority(34%) > late majority(34%) > laggards (16%) |
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Term
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Definition
| introduction (no profit) > GRowth ( profits grow and peak) > Maturity (sales peak) > Decline (market shrinks, sales and profits fall) |
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Term
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Definition
| adding items (either upper or lower or both) |
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Term
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Definition
| Adding sizes or styles to existing items |
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Term
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Definition
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Term
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Definition
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Term
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Definition
| different categories of products (ex, health care, home care, beauty) |
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Term
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Definition
| how many different products in each category (ex, beuty care might have many different brands and many diffrent targets) |
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Term
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Definition
| brand salience (identity/awarenss) > brand performance and imagery (brand associations, what are you?) > Consumer judgements and feelings( consumer responses, what about you) > COnsumer brand seonance (relationships) |
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Term
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Definition
| product helps establish useres identity |
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Term
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Definition
| serves as link with past self |
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Term
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Definition
| product is part of useres daily routine |
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Term
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Definition
| product elicits emotional bonds of warmth, passion, or strong emotion |
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Term
| Key differences between services and goods |
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Definition
| tangibility, perishability, variability, inseperability |
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Term
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Definition
| mostly selling tangible good |
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Term
| equipment or facility driven service |
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Definition
| selling the access to a facility or equipment (a gym membership, hotels) |
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Term
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Definition
| services provided by other people (customer service, massage) |
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Term
| function of distribution channels |
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Definition
| change appreance or composition of good to make more attractive, make products available at the right time and place, providing user with information, making it possible for a consumer to own use and consume a product |
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