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| the act of collecting, interpreting, and reporting information concerninb a clearly defined market problem is known as |
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| Firms must acquire fresh information through marketing research because they can no longer rely solely on |
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| Marking research has an impact on the four Ps of marketing: product, price, place, and |
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| What is used to estimate how much customer demand there is for a particular product and understand the factors that drive it? |
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When a company determines how much product to hold inventory at various points in the distribution network, which of the 4 Ps of marketing is considered?
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| which studies measure how well an advertising campaign meets marketing objectives like increasing market share, generating consumer awareness of a product, or creating a favorable impression of the products? |
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| advertising effectiveness |
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| How would a manager estimate how much a product will sell in a three-month period? |
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| ______ follows changes in sales during and after promotional programs to see how the marketing efforts affected company sales |
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| The first step in the marketing research process is |
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Which step in the marketing research process includes setting specific, measurable research objectives?
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| plan development is also sometimes called |
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in order to develop a plan for marketing his new vitamin water, Rashid decides to conduct focus groups with members of fitness centers. This type of research is considered ________ data.
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| Data from the census bureau website would be what kind of data? |
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| which type of research seeks to discover new insights that will help the firm better understand the problem or consumer thoughts, needs, and behavior? |
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| The owner of Tools by Joe has hired a company to help him find out whether customers and potential customers would prefer to shop in his store or online. What type of research would this company be conducting? |
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| To find out what scent consumers prefer for a new floor cleaner, the researcher conducts a focus group and exposes the participants to several scents, asking them which one they would buy. What type of research is being conducted? |
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| Jane wants to know the percentage of freshmen at her college purchase clothing with college logos. She decides to randomly interview 10 people from each of the dorms and ask them. The people are her ______ |
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| what type of sampling occurs when every person in the target population has a chance of being selected, and the probability of each person being selected is known? |
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Bart wanted to know how often freshmen boys at his school drank alcohol, but he couldn't survey every one of them. Bart decided that in order to give all freshmen boys an equal chance of being selected to participate in his mini-study, he would visit the dorms at dinnertime and ask them to choose numbers out of a hat. The ones with the number 5 were given a quick three-question survey. Burt is demonstrating |
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| quota sampling is a type of ______ sampling. |
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| After Sasha completed the survey, she recommended her friend to the surveryor because they both liked the same cereal is an example of what kind of sampling? |
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| Secondary data comes from two sources: |
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| Customer surverys is a source of external secondary data |
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| GM wanted to know what features were used the most in their new cars, so they invited 10 people who owned GM cars to sit in a room with a moderator to answer questions. This is an example of |
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| what allows researchers to see how people behave and record behaviors that are relevant to the research objective? |
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Nadine is sitting outside the grocery store and recording what people do with their shopping carts after emptying them. She is gathering information on customer behaviors in order to determine how to make it easier for them to shop at this particular store. Nadine is in which step of the marketing research process? |
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| what is the term for observing the behavior of online communities that have been organized around a particular consumer interest? |
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