Term
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Definition
| The actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers |
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Term
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Definition
The actors close to the company that affect its ability to serve its customers - the company, suppliers, marketing intermediaries, customer markets, competitors, and publics
(actors affect the company that affect positively or negatively, its ability to create value for and relationships with customers) |
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Definition
| The larger societal forces that affect the microenvironment - demographic, economic, natural, technological, political and cultural forces |
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Definition
| Firms that help the company to promote, sell, and distribute its goods to final buyers |
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| Any group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives |
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Term
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Definition
| the study of human populations in terms of size, density, location, age, gender, race, occupation and other statistics. |
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Term
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Definition
The 78 million born during the years following WWII and lasting until 1964
-spending more carefully and planning to work longer
-wealthiest generation in US history |
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Definition
The 49 million people born between 1965 and 1976 in the "birth death" following the baby boom.
-less materialistic
-they prize experience, not acquisition
-family first, career second |
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Term
| Millennials (Generation Y) |
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Definition
the 83 million children of the baby boomers born between 1977 and 2000
-utter fluency and comfort with technology
-expect one to one communication with brands |
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Term
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Definition
| Economic factors that affect consumer purchasing power and spending patterns. (can offer both opportunities and threats) |
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Term
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Definition
| Natural resources that are needed as inputs by marketers or that are affected by marketing activities |
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Term
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Definition
| Developing strategies and practices that create a world economy that the planet can support indefinitely |
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Term
| Technological Environment |
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Definition
| Forces that create new technologies, creating new product and market opportunities |
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Definition
| Laws, government agencies and pressure groups that influence and limit various organizations and individuals in a given society |
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Term
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Definition
| Institutions and other forces that affect society's basic values, perceptions, preferences and behaviors |
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