Term
Elements of Decision Support System (DSS) |
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Definition
1. interactive
2. flexible
3. discovery oriented
4. accessible |
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Term
| Marketing Research Process |
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Definition
1. Define the problem
2. Create research design
3. Decide on sample
4. Collect data
5. Analyze data
6. Write and present report
7. Follow-up |
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Term
| Roles of Marketing Research |
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Definition
1. Descriptive
2. Diagnostic
3. Predictive |
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Term
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Definition
1. containing and protecting products
2. promoting products
3. facilitating product storage, use, and convenience
4. facilitating recycling and reducing environmental damage. |
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Term
| New-product development process |
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Definition
1. New-product strategy
2. Idea generation
3. Idea Screening
4. Business analysis
5. Development
6. Test marketing
7. Commericialization |
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