Shared Flashcard Set

Details

mana comm ch 7
bev. George
23
Management
Undergraduate 2
03/10/2011

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Cards

Term
Readability and appeal
Definition
Expanding on the thoughts of readability experts, we can conclude that style=
Term
-expanding opportunities with sentences
-creating appropriate emphasis
-establishing strong relationships among ideas
Definition
The rhetoric of grammar includes all of the following:
Term
personal pronouns
Definition
Rudolf Flesch equated "human interest" in writing with the use of:
Term
They are complementary
Definition
According to Francis christensen how are grammar and rhetoric related?
Term
intellectual value
Definition
To achieve style, we must reassess the _______ of grammar.
Term
Simple
compound
complex
compound-complex
Definition
Sentences come in 4 forms:
Term
Sentences
Definition
In writing the mastery of using ______ contain the building blocks of thought.
Term
first
Definition
The rule of primacy declares, we as readers remember information presented:
Term
first
Definition
The rule of primacy declares, we as readers remember information presented:
Term
purpose
audience
message
Definition
What are the demands in creating good sentences?
Term
the presentation strategy is appropriate
Definition
Audiences are well prepared to deal with complex sentences that impart multiple ideas as longs as:
Term
-expanding opportunities with sentences
-creating appropriate emphasis
-establishing strong relationships among ideas
Definition
chapter 7 suggest that effective means of constructing effective business communications:
Term
last
Definition
The rule of recency declares that we as readers remember the best information presented:
Term
prepare the mind of the reader for the statement to follow
Definition
christensen suggest that the natural function for a sentence opener is to:
Term
Sandwiched in the middle
Definition
We are less likely to remember information presented:
Term
Punctuation
transitions
opening and concluding statements
and managing relationships among ideas
Definition
What are the four primary ingredients that foster and signal relationships among ideas?
Term
- they need to have something to say
- they must represent a collection of related ideas that convey a single chunk of information
-they need to have a tight internal unity
-they need to create a transition to the next paragraph
Definition
Effective paragraphs must satisfy three primary obligations:
Term
The introductory sentence
Definition
in business communication, what creates the path to the paragraph and to put the substance of the paragraph into context?
Term
The introductory sentence
Definition
in business communication, what creates the path to the paragraph and to put the substance of the paragraph into context?
Term
-putting the paragraphs intended message in the form of a question
-stating the central idea of the paragraph as a problem
-creating a single statement that combines the general theme of the paragraph and its principle conclusion or assertion
Definition
the three methods in creating well-rounded opening statements in a paragraph:
Term
The intersection of grammar, meaning and style
Definition
the most common errors that diminish comprehension lie at:
Term
diction, precision, the pace at which we impart the information, the comfort of the presentation, appropriateness of language, rhetoric of grammar, rhetoric of style
Definition
Gaining mastery of our communication we need to consider:
Term
announce the subject
Definition
The first obligation of an opening sentence is to:
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