Details Title: Loopnet Description: Advertising Total Flash Cards: 12 Created: 04/07/2008 15:47:51		New Users: To study from this flashcard set, or to create your own your own study flash cards, REGISTER HERE. Existing Users: CLICK HERE. Additional Real Estate & Planning Flashcards
Cards in this set: Term Two types of Advertising Definition Property, Branding Term Types of Business Advertising Definition Targeted Branding Ads Banner Advertising Branding Buttons Loopnews Sponsorships Term Types of Property Advertising Definition Featured property Showcase property Highlighted property Want Ads Hot properties bulletin Enhanced Listing Website Term Banner Advertising Definition Animated banners appear throughout LoopNet.com Sold on an impression basis per month Run nationally - no local or regional targeting or customer targeted exposure available Term Targeted Branding Ads Definition Customized ads that target a regional or national audience Ads appear in 6th slot of search results on Loopnet.com based on property type or region Term Branding Buttons Definition Appear on Loopnet's most popular page - Search Landing page Static Logos only, multiple company rotations per space Reserved for highly reputable national brokerage firms, 1031 exchanges, large CRE organizations Term Loopnews Sponsorships Definition One national sponsor per LoopNews issue emailed 825,000 members Each sponsor gets multiple links, an animated gif, and up to 40 words of text describing their product or service being offered. Target clients are similar Banners and Buttons, but have high price point Term Featured property Definition Appears on two most popular Loopnet pages- Home and Search Landing Guaranteed 120,000 impressions per month Term Showcase property Definition Top of Search highlighted in gold 30 days (through client services) Exposure through Loopnet network including cityfeet.com (not guaranteed) and affiliates Term Highlighted Property Definition Placed in Loopnews Ads on Thursday 14 slots open   Term Hot Properties Bulletin Definition 300,000 members Released Tuesday 8 properties in Bulletin, price varies by placement Term Want Ads Definition Membership not required 15 spots available in Loopnews (Thursdays) 825,000 member exposure