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| Is the information or the content of the sign. |
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Is the semiotic metric measuring
- Intent
- Communication
- Conversation
- Negotiation
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| Is the metaphor type that can require a cultural context for interpretation. |
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Is the semiotic metric measuring
- Beliefs
- Expectations
- Commitment
- Contracts
- Law
- Culture
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| Is the semiotic metric measuring physical/empirical as patterns, codes, signals, traces. |
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| Is the metaphor type that can use a description picturing event in photographic detail. |
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| Is the metaphor type used in this example "the atom is like a solar system". |
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| Is a picture or diagram that illustrates the relationships between ideas and concepts and is useful for the generation of ideas by association. |
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Is the semiotic metric measuring
Structure
Data
Records
Language
Logic
Software
Files |
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Definition
| Is the metaphor type where knowledge about a familiar domain in terms of elements and their relation to each other is mapped on to elements and their relations in the unfamiliar domain |
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| Is a metaphor characterized by its overuse. |
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| May be an icon, an index or a symbol |
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| Can be perceived as a critical success factor, as a commodity, as a 'substance' and as a 'process' |
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| "all's fair in love and war" , "it never rains but it pours" , "his bark is worse than his bite" are all examples of: |
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Is the semiotic metric measuring
Meaning
Denotation
Signification
Proposition
Validity
Truth |
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Definition
| Is also used to describe Semiotics |
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| Are statements based on some kind of analogy where two things are compared to each other. |
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| Information is perceived as: |
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Definition
· a critical success factor
· a commodity
· a substance
· a process |
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| Ferdinand de Saussere (1857-1913), who founded semiology and the terms... |
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Definition
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| Charles Sanders Peirce (1839-1914), who founded semiotics added to the existing terms. |
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Definition
· Signifier
· Sense
· Signified |
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| Peirce described a Sign using three categories, that is, a sign may be: |
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· An Icon – a realistic resemblance of the signified.
· An Index or non-arbitrary symbol identifying a concept, e.g. a left or right pointing hand or arrow, a steep incline sign on the road.
· A Symbol – An arbitrary representation of the signified – something which must be learnt, e.g. – red traffic light means stop. |
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| What is the study of Organisational Semiotics? |
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| The study of information and information systems |
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Definition
Physical World
Empirics
Syntactics
Semantics
Pragmatics
Social World |
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| The most commonly used disciplines of semiotics are: |
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Definition
· semantics: the relation between signs and what they stand for (Human Platform)
· syntactics: the relation between signs in their formal structure (IT Platform)
· pragmatics: the relation between signs and their interpreters (Human Platform) |
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| Basic steps towards Global English are; |
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Definition
1. Use Plain English
2. Avoid humour
3. Use universally understood symbols and formats
4. Use short concise sentences
5. Use positive language
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Term
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Definition
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Illustrative Metaphor
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Iconic Metaphor
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Visual Metaphor
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Verbal Metaphors
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