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lesson 5
lesson 5
16
Marketing
11th Grade
11/18/2013

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Term
marketing research
Definition
the process and methods used to gather information analyze it and report findings
Term
market research
Definition
is a narrow concept that deals specifically with gathering bout market size
Term
Marketing information system
Definition
set a procedures and methods that regularly generate stores
Term
Database marketing
Definition
process of desiging creating and managing coustermers list
Term
database
Definition
simply a collection of related information about a specific topic
Term
cookies
Definition
online retailers automaticlly uploed small date files
Term
Data-Mining Software
Definition
Can be purchased fro, specialized companies to analyze existing and database
Term
problem definition
Definition
when a busines clearly identifies a problem and what is need to sovle it
Term
primary data
Definition
data obtained for the frist time and ised specifically for the probalem
Term
secondary data
Definition
have already been collected for purpoes other then current study
Term
survey method
Definition
information gathered though the use of survey
Term
sample
Definition
is a part of the taget population that represents the entire poulation
Term
observation method
Definition
the actions of people are watch and recored either by cameras or by observers
Term
point-of-sale research
Definition
is a ppowerful form of reseacrch that is combines natural obersvations with personal
Term
experimental method
Definition
research techniqus in witch rescarch is observer the result of cgangin
Term
data analysis
Definition
the result of promy and secondary
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