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lesson 1
lesson 1
20
Marketing
11th Grade
08/23/2013

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Term
Goods
Definition
Tangible items that have monetary value and satisfy your needs and wants
Term
Marketing
Definition
is the activity set of insistutins and processes for crearting communcating delivering and exchanging offerings that have value for costormclits and lage
Term
services
Definition
intangable items that have monetry value and satisfy your need and wants
Term
Channel mangament
Definition
the process of decitding how to get good into the custmors hand
Term
marketing info
Definition
decisions relay on goods customrs trends and compieting products
Term
market plaining
Definition
taget specific marketing to a select audioun
Term
pricing
Definition
deciding on how much to chang for goods and service to makw a profit
Term
Selling
Definition
provids custormers with the goods and services they want
Term
promotion
Definition
is the effort to inform preusade or remind current and potenial customrs about product
Term
service mangagement
Definition
is obtaning devolping maintaing and improving a product or porduct mix in
Term
Marketing concept
Definition
Is the idea that a business should strive to satisfy cpustomres needs
Term
Customre relationship mangagment
Definition
is an aspet in marking that combins coustmores serives
Term
market
Definition
all people who share needs and wants and have abilty to pruches ideam
Term
Consumer market
Definition
consists of consumers who pruches goods
Term
organization maket
Definition
includs all businesses that buy products
Term
Market share
Definition
the %of the total saleby all compains that compete
Term
Marketing Mix
Definition
includes four basic markiting strategies called product place price and promoton
Term
Product
Definition
decions are baced on how best to meet the target markets needs
Term
Price
Definition
suggest retail price
Term
Place
Definition
means of getting product itto customers hands were a produt is sold
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