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| The physical elements in a store's design that appeal to consumers' emotions and encourage buying |
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| The use of machines to dispense products |
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| A type of marketing in which an organization provides a catalog from which customers make selections and place orders by mail, telephone, or the Internet |
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| A warehouse showroom in which consumers use catalogs to place orders for products, which are then filled directly in the warehouse area and picked up by buyers in the showroom |
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| A very large specialty store that concentrates on a major product category and competes on the basis of low prices and enormous product availability |
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| Category management is a retail strategy of managing groups of similar, often substitutable products produced by different manufacturers. |
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| community shopping center |
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Definition
| A shopping center with one or two department stores, some specialty stores, and convenience stores |
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| A small self-service store that is open long hours and carries a narrow assortment of products, usually convenience items |
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| A large retail organization characterized by a wide product mix and organized into separate departments to facilitate marketing efforts and internal management |
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| The use of the telephone, Internet, and nonpersonal media to introduce products to customers, who can then purchase them via mail, telephone, or the Internet |
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| Marketing products to ultimate consumers through face-to-face sales presentations at home or in the workplace |
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| direct-response marketing |
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| A type of marketing in which a retailer advertises a product and makes it available through mail or telephone orders |
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Definition
| A self-service, general-merchandise store offering brand name and private-brand products at low prices |
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Definition
| An arrangement in which a supplier (franchiser) grants a dealer (franchisee) the right to sell products in exchange for some type of consideration |
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| general-merchandise retailer |
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Definition
| A retail establishment that offers a variety of product lines that are stocked in considerable depth |
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Definition
| A store that combines supermarket and discount store shopping in one location |
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| lifestyle shopping center |
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| A type of shopping center that is typically open-air and features upscale specialitty, dining, and entertainment stores. |
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| he selling of products outside the confines of a retail facility |
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| A store that buys manufacturers' seconds, overruns, returns, and off-season merchandise for resale to consumers at deep discounts |
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| Retailing that makes products available to buyers through computer connections |
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| A type of shopping center that features discount and factory outlet stores carrying manufacturer brands |
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Definition
| A type of shopping center with large department stores, the wide product mix, and the deepproduct lines of all shopping centers |
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Definition
| Identifying an unserved or underserved market segment and serving it through a strategy that distinguishes the retailer from others in the minds of consumers in that segment |
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| An organization that purchases products for the purpose of reselling them to ultimate consumers |
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| All transactions in which the buyer intends to consume the product through personal, family, or household use |
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Definition
| All transactions in which the buyer intends to consume the product through personal, family, or household use |
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Definition
| The addition of unrelated products and product lines to an existing product mix, particularly fast-moving items that can be sold in volume |
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| A large, self-service store that carries a complete line of food products, along with some nonfood products |
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Term
| superregional shopping center |
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Definition
| A type of shopping center with the largest department stores, the widest product mix, and the deepest product lines of all shopping centers |
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Definition
| A giant retail outlet that carries food and nonfood products found in supermarkets, as well as most routinely purchased consumer products |
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| The performance of marketing-related activities by telephone |
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| A form of selling in which products are presented to television viewers, who can buy them by calling a toll-free number and paying with a credit card |
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Term
| traditional specialty retailers |
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Definition
| A store that carries a narrow product mix with deep product lines |
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Definition
| A large-scale, members-only establishment that combines features of cash-and-carry wholesaling with discount retailing |
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Definition
| A retail facility in a large, low-cost building with large on-premise inventories and minimal services |
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| A hypothesis holding that new retailers usually enter the market as low-status, low-margin, low-price operators but eventually evolve into high-cost, high-price merchants |
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