Home > Flashcards > Journalism > Journalism Exam #2

Details Title: Journalism Exam #2 Description: Radio, Television, Advertising Total Flash Cards: 92 Created: 10/30/2007 11:49:44	To study from this set of flash cards, or to create your own your own study flash cards, register HERE. If you are already a registered user, CLICK HERE.
Cards Term Edward R. Murrow Definition Famour for the phrases "Goodnight and good luck" and "This is London" Term Phonograph Definition 1877 Thomas Edison Term Grammaphone Definition 1888 Emil Berliner Term Telegraph Definition 1894 Marconi Developed the wireless form of it Term Samuel Morris Definition 1844 Developed non wireless form of telegraph Term Reginald Fessenden Definition started sending voice signals over radio in 1901 Term High Fidelity (Hi-Fi) Definition 1935 A combo of technologies that allowed recordings to reproduce music more accurately with higher high notes and deeper base than was possible with previous recording technologies. AKA refinement of sounds quality Term Radio Music Box memo Definition 1915 David Sarnoff, worked for Marconi wrote this. it outlines radio's potential as a popular mass medium, important because it can change the social fabric of the world Term RCA Definition Comprised of 4 companies 1. General Electric 2. AT&T 3. Westinghouse 4. United Fruit Company Developed in WWI, first company to take on the radio music box memo. Term FCC (Federal Communications Committee) Definition Gives licenses to radio companies FCC=government grants applications for radio Term WEAF Definition first to sell commercials Term KDKA Definition Only K radio east of Mississippi. Aired first religious program Term First sports broadcast done Definition 1921 heavyweight fight between Dempsey and Carpenter Term David Sarnoff Definition Creator and president of NBC created in 1926 Term NBC networks Definition red network and blue network each with different kinds of programming, blue network later became ABC Term Networking Definition provides common programming to a large group of broadcast stations. Solved the problem of radio companies not having enough time or imagination for 24 hour shows. Term William Paley Definition Started CBS, president of CBS/CBS news. Stayed with CBS from radio to TV Term Fred Friendly Definition Early producer for CBS, major role in creating newscast (George Clooney) Term Joe McCarthy Definition Senator of Minnesota who created the black list for communists Term order of networks created Definition NBC CBS ABC Term ABC's creation Definition 1943 during WWII, created from NBC's blue network Term Golden Days of radio Definition it was a medium for music, mostly live playing Term Walkman Definition Akio Morita in 1979 Term race records Definition recordings by popular black musicians Term social music Definition music that people play and sing for one another in the home or other social settings; before radio this was the only means of hearing music Term Rock n roll Definition a style of music popularized on radio that combined white hillbilly and black rhythm and blues Term Elvis Presley and Churck Berry Definition The white and the black people who were the rock and roll beginners of their time Term 2 previously segregated types of music were coming together and becoming a new musical form Definition Key feature of the birth of rock n roll Term Red Hot and Blue, played R&B records Definition Popular radio show by Dewey Phillips on WHBQ that quickly became very popular Term 45 rpm disc Definition developed by RCA in 1940, it had high quality sound but only 4 minutes of music Term long-playing record Definition introduced by Columbia records in 1948, 23 minutes of high quality music on both sides of the disk Term Compact disc Definition Digital recording medium introduced in the 1980's can hold about 70 minutes of digitally recorded music Term Payola Definition Payoffs to DJ's in the form of money or gifts to get them to play a particular record AKA a bribe Term British invasion Definition 1960's British' take on classic American rock n roll, blues and R&B. ie: the beatles Term Concept albums Definition an album by a solo artist or group of related songs on common themes. Term Producers Definition the person who puts together the right mix of songs, song writers, technicians, and performers to create and album Term comedic personalities and radio form of sitcoms Definition 2 types of comedy on radio Term single product sponsor Definition advertisers have control over the program Term WWII Definition Peak of Radio news was... Term wire service Definition news collection service, commanded the news, people pay the wire services for their news ie: associated press Term NPR Definition National public radio, various news formats, news radio station, political/news talk show Term Murrow Definition First broadcaster to describe discovery of one of the concentration camps, created 25 person staff team in Europe Term Headline service Definition When tv was created and began to bring more live news to people, radio went to this format in the 50's Term TV Definition brought the death to the golden age of radio Term Drive time Definition radio program played during people's drive to work consisted of news, weather, time, traffic, and sports Term Music became main format, became locally driven, allowed advertisers to target certain audiences Definition impact of TV on radio Term FM radio Definition better quality, more music, and fewer commercials, lessened the importance of a DJ Term AM radio Definition started news talk which then expanded to sports talk Term Podcasting Definition An audio program produced as an MP3 compressed music file, it can be listened to online at the listeners convenience or downloaded to a computer or MP3 player, can sometimes contain video Term 1. Country 2. news/talk/info 3. adult contemporary 4. Pop contemporary hit radio (Top 40) 5. Classic rock Definition Top 5 popular radio formats Term Community antenna television Definition an early form of cable television used to distribute broadcast channels in communities with poor television reception Term Meet the Press Definition 1947, NBC, been on for 60 years Term Howdy Doody Definition 1947, started as a Saturday morning TV show then became 5 days a week, Buffalo Bob Smith was the creator, Claire Bell the clown, Fineaus T Bluster was the mayor, Princess Summer-fall-winter-spring Term Western Shows Definition Roy Rorgers and Wild Bill Hickock Term Walt Disney Definition Best marketers, wondeful world of Disney and mickey mouse club Term Vaudeville Definition radio to TV shows, "variety show," EX: Ed Sullivan show, Texaco star hour Term Pinkey Lee Definition THe host who had a heart attack live Term Comedies Definition Jack Benny, George Burns and Gracie Allan, I love Lucy Term I love Lucy Definition first TV show to film in LA Term I love Lucy Definition First Successful sitcom ever Term Wizard of Oz Definition first movie on TV in 1956 Term VCR   Definition Invented in 1950's, video tape machine that allows viewers to make permanent copies of TV shows Term Direct Broadcast Satellite   (DBS) Definition A low-earth-orbit satellite that provides TV programming via a small, satellite antenna; a competitor to cable TV Term  HDTV is wide screen and it has good picture and sound   standard can broadcast up to 6 channels on the same frequency but the quality isn't as good Definition HDTV vs Standard digital TV Term Leonard Goldensen Definition ABC creator Term HBO    Definition first service to provide programming Term Ted Turner Definition Atlana Braves baseball team WTCG WTBS CNN TNT  Term Public Broadcasting System (PBS) Definition a non profit broadcast network that provides a wide range of public service and educational programs which is funded by the government, private industry underwriting, and viewer support. Term Public Broadcasting Act of 1967 Definition coorporation of public broadcasting must provide funds for a wide range of non commerical programs, including public service and education programs. Term Nielsen Media Research  Definition major provider of viewership data, aka ratings; keeps track of the shows watched in 9,000 homes across the US Term PeopleMeter  Definition an electronic box used by the ratings company Nielsen Media Research to record which TV shows people watch. Term sweeps Definition the four times during the year the Nielsen Media Research measures the size of individual TV station audiences Term rating point Definition the percentage of the total potential TV audience actually watching a particular show. one rating point indicates an audience of 1 million viewers. Term share Definition the percentage of TV sets actually in use that are turned into a particular show. Term Lost and Grey's Anatomy Definition most prominent shows featuring diverse casts. Term Univision Definition a spanish-language broadcast network; 5th largest network Term pubic access channels Definition local cable TV channels that air public affairs programming and other locally produced shows. Term The Today Show Definition 1952 Term The Tonight show Definition 1954 Term First presidential debate dominated by TV; JFK v Nixon Definition 1960 Term JFK assasination covered wall to wall for 3 days by the Big Three, first time TV surpassed newspaper as the primary source of news Definition November 22, 1963 Term NBC became the first station in all color Definition 1965 Term TV covered first step on the moon and Sesame Street on PBS Definition 1969 Term TV ads went from 60 seconds to 30 seconds Definition 1971 Term Start of watergate committee Definition 1973 Term start of HBO Definition 1975 Term WTBS Ted Turner's station was launched Definition 1976 Term ESPN was launched Definition 1979 Term Ted Turner launched the first 24 news channel ever Definition 1982 Term MTV was launched, start of music videos Definition 1980 Term FOX Rupert Murdoch Definition 1987 Term OJ Simpson trial, most actively watched public event Definition 1994