Details Title: Journalism 104 Description: Test 1 Total Flash Cards: 44 Created: 01/21/2009 17:12:55		New Users: To study from this flashcard set, or to create your own your own study flash cards, REGISTER HERE. Existing Users: CLICK HERE. Additional Journalism Flashcards
Cards in this set: Term Writing Definition What is the #1 skill for PR? Term 1.  Ability to communicate 2.  creativity Definition Name 2 skills that are essential in PR other than writing. Term 200,000 (too low) Definition what is the estimated # of people in the PR field? Term There isn't one.   Definition What is the safe way to calculate how many people work in the PR field? Term Yes Definition Is PR a worldwide career? Term $141 BILLION Definition What is the amount of money that US companies spend on PR each year on average? Term 9% Definition what was the expected growth rate of PR in 2008? Term 3 Billion Definition On average, how much money to European companies spend each year? Term 3.5 Billion Definition On average, how much money do corporations (Eli Lily, GM, etc..) spend yearly on PR? Term 150 Definition how many national and regional PR organizations are there? Term 200 80 Definition Approximately how many universities have PR in the US?  How many European universities? Term planned Definition Is PR spontaneous or planned? Term deliberate, planned, PERFORMANCE-BASED, operates in public interest, 2-way communication, management function builds mutually-beneficial relationships. Definition name some key words of PR Term NO, PR people are always being judged by a boss/manager as well as other people outside of the main office that they deal with. Definition Are PR people safe once they get their job? Term it must always be continuous (communiction cycle) Definition What is so important about 2-way communication between PR and other people? Term PR Definition What is the management function which evaluates public attitudes, identifies the policies and procedures of an individual or organization with the public interest and plans and executes a program to earn public understanding or acceptance. Term PR Definition What is the management function that identifies, establishes and maintains mutually beneficial relatinships between an organization and the VARIOUS publics upon whom its success or failure depends. Term Research Analysis and Programming Communication and Action Evaulation Definition What is the RACE model? Term Corporate Communcations Definition What is the most common name other than PR? Term No, most are wrong Definition Are all media accusations correct? Term We transfer info between our company and the public - vital for success We are the vehicle for information-passing it to public Building mutual beneficial relationships - win-win situation. Definition Why is PR a boundary spanning function? Term 60% Definition What is the % of newspaper articles that are sent in by PR people? Term Flack Definition What do Journalists call us? Term Spin Definition What do journalists think PR people to for their job? Term Writing and information gathering Definition What are the commonalities between PR and journalism? Term publicity (free media) Definition What is often confused with advertising? Term adversiting is always paid and controlled. Definition What aer two differences between advertsing and PR? Term cost Definition what is the major disadvantage of advertising? Term Marketing is centered around an organization's relatioships with CUSTOMERS (how can they get people to buy their product) Definition What is the distinction between PR and marketing? Term Downsizing tighter budgets Advertising is increasively expensive; companies are looking for more cost effective solutions. Definition Why is integration occuring more often?   Term "the development of options to accomplish an objective" Definition What is strategy?   Term 1.  pick a goal 2.  find where the company want to be 3.  How do you get there? Definition name 3 steps of a strategy Term 1st PR practitioners were Journalist that switched over. Definition What career did PR peolple originatly begin with? Term Organizations demand more...PR is growing Definition Why is PR changing? Term 1/3 Definition Less than __ of all PR people are former Journalists Term 7 Definition An ideal PR curiculum has how many courses? Term yes Definition Is PR growing at a faster rate than journalism? Term writing research planning problem-solving business competence oral communication Definition What are 6 essential abilites needed for PR? Term technician and manager Definition What are the 2 basic PR roles? Term nonprofit organization Definition In what type of organization aer practitioners both managers and technicians? Term crisis management investor relations Definition What is the most highly paid PR job? 2nd? Term 28% Definition What's the gender gap? Term 70% Definition What is the % of women in the pR field? Term "any group or individual who is affected by or who can affect teh achievement of an organization's objectives Definition What is a stakeholder?