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Details Title: Journalism 102 Description: Third/Final Exam Total Flash Cards: 70 Created: 05/03/2007 08:19:52	To study from this set of flash cards, or to create your own your own study flash cards, register HERE. If you are already a registered user, CLICK HERE.
Cards Term Noah Webster Definition - founder of American Magazine in New York in 1787 Term Mathew Carey Definition - founder of the American Museum in Philadelphia in 1787-1792 Term North-Carolina Magazine Definition - 1764 - sometimes considered the first magazine published south of Philadelphia Term The Free Universal Magazine Definition - founded in Baltimore in 1793 -the first true southern magazine Term Sara Joseph Hale Definition - Ladies Magazine (1828-1836) - Godey's Lady's Book - epitomized the genre of American women's magazines Term Amelia Bloomer Definition - Founded The Lily, which was America's first woman's suffrage magazine Term Fletcher Harper Definition - founded Harper's New Monthly in 1850 Term David Ross Locke Definition - wrote under the pen name "Petroleum Vesuvius Nasby" --used this character to criticize slavery publicly Term Mary L. Booth Definition - founding editor of Harper's Bazar in 1867 Term Cyrus Curtis Definition - founded Ladies' Home Journal in 1883, which was the first magazine to reach a circulation of 1,000,000 - founded the Saturday Evening Post in 1921 Term Benjamin Franklin Definition - purchased the Pennsylvania Gazette in 1729 and immediately realized the importance of ads in periodicals Term John Dunlap Definition - editor of the Pennsylvania Packet - understood the importance of aesthetics in advertisements Term Robert Bonner Definition - created a market for advertising of products of particular interest to specialized groups (ex. women) Term Frank Leslie's Illustrated Newspaper Definition - one of the first to heavily use illustrated advertisements Term Phineas Taylor (P.T.) Barnum Definition - acquired Sudder's American Museum in 1841 - heavily advertised the attractions in his museum across all available mediums at the time Term "Tom Thumb" Definition - a midget named Charles Stratton - one of P.T. Barnum's most famous attractions Term Jenny Lind Definition - a famous European singer that P.T. Barnum brought over to America, giving her international fame Term George P. Rowell Definition - founder of Printer's Ink, which was the first trade journal of advertising - produced Rowell's American Newspaper Directory, which was the first complete list of newspapers throughout the country and their circulation figures Term Volney B. Palmer Definition - started advertising his business in M'Elroy's Philadelphia Directory in 1842 - started placing ads for people and eventually started his own agency Term Francis W. Ayer Definition - founded the ad agency "N.W. Ayer & Son" in 1869, which he made into the largest agency in the nation by the late 1880's Term Lydia E. Pinkham Definition - America's first successful businesswoman - famous for advertising her "Vegetable Compound" during the 19th century Term Anna Lohman Definition - A.K.A. Madame Restell - notorious for advertising and then performing illegal abortions Term Nathan B. Stubblefield Definition - credited by many as the "inventor of radio" - broadcast speech and music around Murray Kentucky during 1890 Term Guglielmo Marconi Definition - experimented with the simultaneous transmission and reception of a transatlantic radio signal in 1901 Term Reginald A. Fessenden Definition - succeeded in adding voice communication to a transmission on Christmas Eve, 1906 Term Lee De Forest Definition - dubbed himself the "father of radio" because of his development of the Audion tube Term David Sarnoff Definition - founder of NBC Term Clarence C. Dill Definition - fought for legislation that created a commission to monitor radio rather than the Secretary of Commerce Term Frank E. Mullen Definition - first full-time farm director at a radio station (1921-Pittsburgh's KDKA) Term Roy Larsen Definition -originated the "newscast" in 1928 with his weekly ten-minute radio summaries of news items taken from Time Magazine Term Edwin H. Armstrong Definition - invented FM radio - committed suicide because of his inability to reconcile with his estranged wife Term Philo Farnsworth Definition - inventor of the "visual radio" (aka-TV) Term Vladimir K. Zworykin Definition - Russian immigrant to the United States -hired by David Sarnoff with RCA to undertake the job of pioneering television for the company Term Samuel S. McClure Definition - founded his magazine "McClure's" in 1893 - charged 15 cents a copy which was less than half as much as any of the other leading magazines of the time Term Walter Hines Page Definition - founded the monthly magazine "The World's Work," which was designed to describe the nation's progress in the primary aspects of life (education, agriculture, industry, social life, and politics) - appointed as the ambassador to Britain by President Woodrow Wilson in 1913 Term Louisa Knapp Definition - wife of Cyrus Curtis - co-founded Ladies' Home Journal with her husband Term Harold Ross Definition - founded The New Yorker in 1925, and he geared it toward the upper, educated class by using sophisticated fiction, humor, etc. Term DeWitt Wallace Definition - founded Reader's Digest in 1922, which was comprised of condensed versiouns of interesting stories found in other periodicals Term Henry Luce Definition - co-founder of Time Magazine in 1923 - reduced each week's news into 22 departments and as a result, the magazine could be read in less than an hour Term Briton Hadden Definition - co-founded Time Magazine in 1923 -- reduced each week's news into 22 departments and as a result, the magazine could be read in less than an hour Term Norman Vincent Peale Definition - founder of the magazine "Guideposts" in 1945 - kept a positive attitude after a fire destroyed his magazine operation and eventually prospered Term John H. Johnson Definition - African American man who founded the magazine "Negro Digest" in 1942 - founded "Ebony" in 1945, which was modeled after the very visual-oriented Life Magazine Term Albert Lasker Definition - dominant figure in advertising's history - famous for always questioning the effectiveness of an ad - "salesmanship in print" Term John E. Kennedy Definition - taught Albert Lasker that advertising was just "salesmanship in print" Term Stanley Resor Definition - head of the J. Walter Thompson Agency - mastered the use of psychology in advertising Term Arthur Godfrey Definition - emerged as T.V.'s first advertising star - started broadcasting on T.V. in 1948 Term Mary Wells Definition - the first woman to rise to the status of principal at a major agency - worked as a copywriter for two respected agencies before opening her own agency in 1966 Term Madam C.J. Walker Definition - became the first black female millionaire from advertising and selling her hair straightener to black women in the early 1900's - helped demonstrate that African Americans made up a lucrative consumer market Term William Bernbach Definition - nurtured and symbolized the creative hurricane of the 1960's - created some of the most memorable ad campaigns of the twentieth century Term Ivy Lee Definition - considered the "Father of Public Relations" - had a philosphy that emphasized openness in dealing with the press - eventually given the nickname "Poison Ivy" by Upton Sinclair because he went against his own philosophy and filed a press release which he knew contained inaccuracies Term Gifford Pinchot Definition - appointed head of the U.S. Forest Service - created the government's first "press bureau" in 1905, which he used to promote the conservation of the nation's natural resources Term Arthur Wilson Page Definition - developed the "two-way street" approach to public relations - he worked to build up the public appearance of the company, but also kept management aware of the public opinion Term Edward Bernays Definition - nephew of Sigmund Freud - used psychology in his PR work - called himself "a special pleader before the court of public opinion" Term Elmer Davis Definition - headed the Office of War Information (OWI) during WWII, which focused on at-home propaganda - famous for campaigns like "Rosie the Riveter" Term Carl Byoir Definition - considered one of the founding fathers of PR - helped to make PR an accepted profession - worked closely with FDR by planning charity balls and helping to establish the March of Dimes Foundation Term Herbert Muschel Definition - created a special PR wire service called the PR NewsWire in 1954 Term Jane Stewart Definition - started as a secretary for the president of Hill and Knowlton - left to join a company that was eventually bought out by H & K; at which point she was named president in 1961 Term Edward R. Morrow Definition - the most distinguished early T.V. journalist - pioneered the T.V. documentary looking at the darker side of American life Term Charles Van Doren Definition - popular contestant on mid-1950's "quiz shows" - became infamous when word leaked that the shows were fixed to boost ratings Term David Halberstam Definition - reporter in Vietnam who reported about the fact that the U.S. military had completely underestimated the enemy - he won a Pulitzer Prize for his reporting in Vietnam Term Daniel Ellsberg Definition - took the "Pentagon Papers" from the Defense Department's files, which uncovered the fact that the U.S. Government had not been honest to the American people about its' intentions in Vietnam Term Carl Bernstein & Bob Woodward Definition - reporters for the Washington Post that doggedly pursued the Watergate story and eventually uncovered the facts that led to Nixon's resignation Term Rudolph Flesch Definition - came up with the "fog index" of complicated writing (after WWII) - many ads were difficult to read and poorly written, so he promoted the use of simple words and short sentences Term John Hay Whitney Definition - bought the Herald Tribune in the late 1950's with hopes to reverse the paper's decline in advertising and circulation -circulation began to rise but ultimately the paper was still losing money Term Robert M. Hutchins Definition - headed the Commission on Freedom of the Press in the late 1940's; during which, he made inquiries about all forms of media at the time Term Marlene Sanders Definition - early news anchor who became ABC's first female news vice president in 1976 Term Barbara Walters Definition - got a million dollar contract from ABC in 1976, which set off a debate over the worth of a broadcast interviewer/reporter Term Walter Cronkite Definition - anchor for CBS - considered the dean of network television news reporters and anchors Term Ted Koppel Definition - anchor for ABC's live news show "Nightline" Term J.C.R. Liklider Definition - one of the pioneers of the internet, who foresaw the potential in having computers linked to one another through a network