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Details Title: Journalism 102 Description: Journalism 102 2nd Test Total Flash Cards: 53 Created: 03/26/2007 15:33:02	To study from this set of flash cards, or to create your own your own study flash cards, register HERE. If you are already a registered user, CLICK HERE.
Cards Term Charles Dana Definition --purchased the New York Sun --1868 Term E.L. Godkin Definition --editor of the opinion journal The Nation --eventually editor of the New York Evening Post Term James Gordon Bennett Jr. Definition --head of the New York Herald Term Whitelaw Reid Definition --took over the New York Tribune after Horace Greeley died in 1872 Term David Croly Definition --editor of the New York World Term Murat Halstead Definition --editor of the Cincinnati Commercial Term Horace White Definition --correspondent for the Chicago Press and Tribune --eventually became editor of the Tribune Term Rowland Macy Definition --founder of Macy's department store --revolutionized retailing with the department store by advertising extensively in newspapers Term The Chicago Daily News Definition --first published on December 23, 1875 --heads of the paper were Victor Lawson and Melville Stone Term Melville Stone Definition --founder of the Chicago Daily news --1875 Term George Jones Definition --publisher of the New York Times after Henry Raymond's death in 1869 Term Charles H. Taylor Definition --editor of the Boston Globe in the 1870's Term Henry Grady Definition --editor of the Atlanta Constitution Term Henry Watterson Definition --editor of the Louisville Courier Journal --in Louisville, Kentucky Term The National Police Gazette Definition --led the pack of tabloid newspapers in the late 1800's Term Joseph Pulitzer Definition --editor of the St. Louis Post-Dispatch until 1878 --bought the New York World in 1883 --established the Evening World in 1892 Term Nellie Bly Definition --famous female reporter --gained fame trying to go around the world in a shorter time than in Jules Verne's "Around the World in Eighty Days" Term William Randolph Hearst Definition --editor of the New York Journal --tried to run for president but failed Term Arthur Brisbane Definition --one of the most popular editorial writers of all time --largely responsible for the popularity of both Hearst's and Pulitzer's newspapers Term Adolph Ochs Definition --bought the New York Times in 1896 Term E.W. Scripps Definition --head of a media chain that, at its peak, controlled the circulation 51 news publications Term William Rockhill Nelson Definition --editor of the Kansas City Star Term Richard Harding Davis Definition --considered one of the best writers that American journalism has ever produced --reported for the New York Sun and the New York Journal Term T. Thomas Fortune Definition --one of the first African Americans to work as a journalist on a metropolitan daily --began writing for the New York Sun in 1887 --editor of the New York Age from 1889-1907 Term John Dunlap Definition --editor of the Pennsylvania Packet Term Robert Bonner Definition --established a number of advertising firsts in the 1850's --published stories in the New York Ledger that appealed to women, which created a market for female product advertising Term George P. Rowell Definition --founder of Printer's Ink --started his own advertising agency in 1865 Term Francis W. Ayer Definition --started his own advertising agency in 1869 --N.W. Ayer & Son became the largest advertising agency in the nation by the late 1880's Term Lydia Pinkham Definition --America's first successful businesswoman --heavily advertised her Vegetable Compound Term Anna Lohman Definition --used the alias "Madame Restell" --performed illegal abortions for women --built her trade through advertising that only thinly veiled her practice Term Frank Munsey Definition --notorious for merging and killing newspapers --set out to reduce the number of newspapers in NYC --by the time he was done, he had combined five newspapers into a single publication Term Elizabeth Meriwether Gilmer Definition --one of the most widely read newspaper writers of the twentieth century --used the pen name "Dorothy Dix" Term William Allen White Definition --editor of the Emporia Gazette --gained fame because of a single editorial in 1896 in response to a group of Populist farmers Term Dorothy Thompson Definition --the first American woman to head a European News bureau --covered Germany from 1921-1934 Term Robert S. Abbott Definition --founder of the Chicago Defender in 1905 Term Heywood Broun Definition --leader of the American Newspaper Guild --hero of the American liberals in the 1920's and 1930's Term Jacob Riis Definition --a reporter in the late 1880's and 1890's that photographed the horrible conditions in some NYC districts Term Ida Tarbell Definition --her most popular work was her series on the Standard Oil Company and its head, John D. Rockefeller Term Lincoln Steffens Definition --published an article exposing corruption in the governments of some of America's cities in the early 1900's Term Will Irwin Definition --made the first systematic attempt to critique journalism in 1911 Term Margaret Sanger Definition --editor of The Woman Rebel Term Richard Harding Davis Definition --one of The Adventurers --his eyewitness account of the Germans burning Louvain, Belgium in 1914 helped sway American opinion against Germany Term Floyd Gibbons Definition --one of The Adventurers --gained fame from his eyewitness account of a German submarine's sinking of the British cruise liner Laconia in 1917 Term Irvin S. Cobb Definition --one of the leading on-scene war correspondents of WWI --worked for the Saturday Evening Post Term Frederick Palmer Definition --served as Chief Press Officer of the American Expeditionary Forces in Europe during WWI Term George Creel Definition --appointed by President Woodrow Wilson in 1917 as the leader of the Committee on Public Information (CPI) Term W.E.B. DuBois Definition --founder and editor of a monthly journal for the NAACP called The Crisis Term John Reed Definition --wrote tbe book "The Ten Days That Shook the World" --foreign correspondent covering the Bolshevik Revolution Term Walter Duranty Definition --reporter for the New York Times --foreign correspondent during WWI Term Ernie Pyle Definition --journalist during WWII who wrote about the truth about the horrors of war --appealed to the public because he got to know the soldiers he was writing about personally Term Byron Price Definition --appointed as the head of the Office of Censorship by President Roosevelt in 1941 Term Albert Lasker Definition --instrumental in determining the approaches that ads should take Term Stanley Resor Definition --head of the J. Walter Thompson advertising agency --researched the concept of using psychology in advertisements