Details Title: Journalism 101 Description: Shoemaker Final Total Flash Cards: 110 Created: 12/14/2008 18:03:52		New Users: To study from this flashcard set, or to create your own your own study flash cards, REGISTER HERE. Existing Users: CLICK HERE. Additional Journalism Flashcards
Cards in this set: Term Functions of Mass Media Definition Surveillance, socialization, diversion   Term Mass Media Technological Foundations Definition Print, Chemical, and Digital Term Characteristic of Mass Media Definition Pervasiveness, Information Source, Entertainment Source, Forum of Persuasion Term Intrapersonal Communication Definition talking to oneself, developing thoughts and ideas *dear diary* Term Interpersonal communication Definition conversation between two people *face to face* Term Mass communication models Definition models that help us understand the communication process Term Basic model Definition sender, encoding, transmission, decoding, receiver Term Narrative Model Definition description of process in words - not schematic who says what?  In which channel?  To whom? With what effect Term concentric circle model Definition useful radiating model of the mass communication process Term status conferral Definition when the media covers an issue, person, or event gives said object status Term news coverage criteria Definition uniqueness, information importance, timliness, proximity Term two-step model Definition media effects on individuals are through opinion leaders Term Gerbner studies Definition speculated that democracy is endangered by media violence - determined that there is no conncection between violence and media Term McLuhan's research Definition He predicted bringing back tribalization, it engages the mind and the senses, called the new global village = instant connection to every human being Term Fourth Estate Definition by Edmund burke Clergy, nobility and commoners Printing press introduced estate and it plays a watch dog role Term CNN effect Definition 24 hr news when you have visuals and sound its much more effective than print alone -it's one thing to read about people starving, but another to actually see in in color, sound and live Term The Four Estates Definition executive, judicial, legislative, media watchdog role Term Agenda Setting Definition the idea of mass media setting a schedule creating awareness, establishing priorities, perpetuating issues Term Sound Bites Definition getting smaller, less information, impacts Term Fair and Balanced Definition bias media, doesn't mean that we give everyone equal coverage, jus that they get fair coverage according to the situation Term Elitist Media Definition national geographic, Christian science monitor (academic publication) Term Populist Media Definition tabloids (popular publications) Term Framing Definition reporter bias -defining issues-framework of how we judge a particular issue Term desensitizing theory Definition not sensitive to real violence Term uses and gratifications Definition how people use the media to satisfy needs Term Hypodermic needle model Definition oval model, through the media I can control your thought processes - still works in military, basic training, what you see, read and hear Term Public Broadcasting Act of 1967 Definition Notion that set up all the public broadcasting programs that are funded by the government and donations, do not depend on advertising Term Communications noise Definition example would be years between the professor and students, or hunger language barriers Term speculation Definition publisher initiatives -give money to famous people who have done significant things to write a book about it Michael Phelps should Term royalties Definition authors share the books income Term royalties Definition authors share of a book's income usually 15% Term advances Definition upfront money for an author to sign a contract with a publisher   Term earn-outs Definition if you sign with a publisher and thenmake more royalties than your advance Term agents Definition person who represents an author and finds a publisher to negotiate a contract Term promotion Definition appearances, book-signing, etc. Term book distribution trends Definition mega-bookstores, electronic books Term newspaper circulation trends Definition not looking good right now, cirulation is depleting Term reading usage measures (RUM) Definition what do you read in the magazine, what do you remember seeing Term clustering Definition buying newspapers with adjoining circulations to cut operating costs Term types of newspapers Definition national, daily, weekly Term national Definition USA today, WSJ, Christian Science Monitor, etc. Term USA today media impacts Definition in 2005, 2.3 million circulation Term magazine readership and wealth Definition the more money you have, the more magazines you read -correlation betwen level of education and magazine readership Term magazine focus Definition so many magazines our there, if you have vice, chances are that there is a magazine for it Broad Focus Term Inverted pyramid writing Definition journalistic style, put the imporatnt stuff at the top and when you get the end you know it's the end because there is nothing more to say Term penny press Definition sell advertising and mass produce newspapers and make it affordable to everyone, people were moving from the farms to the city -distribution to masses -economic factors - industrialization, urbanization, immigration, literacy Term off the record Definition things that aresaid that are not in the story, not wrote down, don't say anything that you don't want to be seen in print Term Golden Mean Definition do unto others as you would have done unto you Term Potter's box Definition 4 components method to work through ethical issues -focuses on the situation facts, values underlying choices, principles Term shield laws Definition laws that protect reporter from revealing their sources, federal level Term ABC Definition ad rates based on cirulcation Term Web Definition everyone has a website - every magazine and newspaper- influence of web Term polling confidence levels Definition 95% confidence level with a sample size of 384 370 min. Term sample sizes Definition survey/sampling ideas Term aribtron Definition service that evaluates listenership on the radio, who is listening to what, the more ears that are listening to your radio station, the more you can charge for adverstising Term cohort analysis Definition marketing tool o identify marketing targets by common characteristics-watch a specific group- "nobody wants to become their parents" Term Types of media research Definition survey, sampling and polling Term edison Definition he invented the phonograph Term Farnsworth Definition potato farmer that developed the television Term de forest Definition inventer whose projects included the audion tube Term marconi Definition produced the first wireless transmission Term PRP sharing Definition person to person file sharing, the issues surrounding this, intellectual property involved Term Busness model movie/recording Definition creation, production, promotion, distibution Term industries Definition newspaper, magazine, recording, etc Term Social contracts Definition old- I will provide you information but in return you have to promote my commercials. Today, that it breaking down Term Movie chemical technology Definition were going from film to digital today, issues such as cost and theft. It is much easier to steal a digital file than a 50 ft movie reel Term TV/movie industry relationships Definition Movies usualy do better when promoted on tv and shown after they are out of theatres Term Regulation of broadcast Definition FCC (federal communications commission) Term radio comunications act Definition airwaves are public property, it has carried over to TV Term media consumption habits Definition TV markets are up, 200 markets Term Moore's Law Definition silicon chips, their capacities double every 18 months Term product placement Definition someone drinking a coke in a movie, it is not a commercial, just placed within the show itself -relatively new field -try to get a product placed in a movie, or tv show -Gatorade to dump on the coach     Term Beginning of Internet Definition ARPAnet. National Science foundation linking college research, Internet Vinton Cerf- coding that allows machines to talk to one another Lexix Nexis- first database with full text Berners-Lee- created protocols, WWW, URLs Ray Tomlinson- @ sign Netscape- Andreesen Term television markets Definition Largest market is in NY, smallest in Glendale, MT Term web measurement Definition click throughs, hits and visits. ways to charge for advertising Term digital divide Definition the economic distinction between impoverished groups and social groups with the means to maintain and improve their economic well being through computer access Term Ray Tomlinson Definition invented the @ sign Term Hays code Definition the decency of film code (rules for movie industry) violence and sex. developed into todays rating system Term Miller v California Definition a court case about the rating system of movies Term Movie financing Definition studios and private investors Term Radio formats Definition American top 40, hank, ATF Term Academic and private media research Definition academic- public, private- paid for by companies and therefore not available to everyone Term sweeps Definition 4 times per year, the television gets rated, viewership is promited, Nielson discovers how good the channel is and sets the rate for ads Term psychograpic and geodemograpic Definition psychograpic- stats such as behavior and lifestyle geodemograpic- locations, regions, age, gender Term Public Relations Definition a tool for business, government and other institutions to establish and maintain beneficial relationships with affected groups and individuals Term Advertorials Definition You buy a piece in the newspaper to state and editorial opinion Term Ivy Lee Definition Father of PR in 1906 Term Functional areas of PR Definition research, advocacy, event planning, media relations... Term crisis management Definition who talks to the media and the employers when there is a public crisis Term Institutional advertising Definition when a compnay is being promoted, not the product itself "Like a good neighbor, State Farm is there" Term Advertising eras Definition premarketing, mass communications, research, web Term Nielsons Definition the most influencial company in the TV industry Term FTC/Post Office regulation of advertising Definition Federal Trade Commission/regulatory group that watches over the Food and Drug Postal Service and the FCC Term First Amendment protections Definition Freedom of speech, right to assemble, right to petition, freedom of religion, redress of grievances Term James Madison Definition the author of the 1st amendment Term Libel Definition written defamation Term Slander Definition spoken defamation Term Prior Restraint Definition prohibiting expression in advance or before it is made, court ruled it unconstitutional Term Arts Criticism Definition Fine because arts are in the public domain Term Copywright laws-protection Definition protects intellectual property from theft Term Protecting a trademark Definition better to use product names as adjectives, also cease and desist letter to violators Term Levels of control over advertising Definition regulation and controls -store level -community level -censorship (local and national) *national security *community value Term FOIA Definition Freedom of information Act -Federal act-petition the government for release of information Term 1996 Communications Decency Act Definition struck down, denied Term Intellectual property Definition what can be copywrighted; ideas that have commercial value, such as literary or artistic works, patents business methods, and industrial processes Term Definition of advertising Definition a tool that uses mass and other media forms to bring together consumers and sellers of products, servies and issues.  Par of the field labeled Persuasive Comunication Term Function in an ad agency Definition creative account management, media plannin, etc. Term CPM Definition cost per thousand cost for advertising Term News generated by PR Definition 60-80% Term IMC, issue advocacy Definition a function a PR - advocating an issue ex. world hunger