Details Title: JOMC 101 midterm 2 Description: Basic media terms Total Flash Cards: 21 Created: 03/30/2009 20:58:09		New Users: To study from this flashcard set, or to create your own your own study flash cards, REGISTER HERE. Existing Users: CLICK HERE. Additional Journalism Flashcards
Cards in this set: Term persistence of vision Definition when brain retains images for fraction of second after they leave field of vision -- req. for movies (~24 frames/sec) Term kinetograph and kinetoscope Definition early camera and device for showing motion pictures, invented by Thom Edison Term Bubble Definition low budget film that appeared in theaters, on cable, and on DVD on same day --aka universal release Term auteur Definition means "author" in French -- idea that movie made using the director's style Term Victrola Definition early hand-cranked record player Term Lee De Forest Definition invented the vacuum tube, considered one of the fathers of radio Term William Marconi Definition combined Morse code with Edison's electrical power to create wireless telegraph system and antenna Term Frank Conrad Definition engineer of Westinghouse, was first commercial broadcaster (out of his garage) Term AM Definition amplitude modulation, usually have poorer sound quality Term FM Definition frequency modulation, developed after AM under guidance of Edwin Armstrong Term Inventors of TV Definition Vladimir Zworykin - Russian immigrant at Westinghouse developed a circuit for transforming visual image into electrical signal. Philo Farnsworth- developed similar system Term sweep months Definition Nov, Feb, May, and July -- when local stations use ratings to set basic ad rates for next 3 months Term ARPANET Definition early internet system -- developed by US Defense Dept. Evolved to Usenet, then CompuServe, the first general interest online service. Term Inventor of Internet Definition Tim Berners-Lee Term First radio station Definition 9XM- out of Wisconsin, called b/c 9 was regional id, X for experimental, M for Madison. Term ionospheric skip Definition can pick up AM stations from far away at night Term payolla Definition when recording studios pay radio stations to play songs Term Triple Crown Entertainment, LLC Definition promotion company of girl who guest spoke Term most popular radio format Definition country Term DMA Definition designated market area. Biggest are: NYC, LA, Chicago Term stringers Definition independent journalists who are paid only for material used