Shared Flashcard Set

Details

JMC Final
JMC Final 200
30
Journalism
Undergraduate 2
05/15/2012

Additional Journalism Flashcards

 


 

Cards

Term
Product Tie-Ins
Definition
Products you see in movies, that they then sell
Term
nickelodeon
Definition
small 5 cent movie theater
Term
movie palace
Definition
luxury movie theater
Term
mary pickford, united artist
Definition
super star actress of her day and her studio
Term
D.W. Griffith
Definition
Made birth of a nation
Term
D.W's Innovations
Definition
multiple story lines, varying camera angles, increased pace of movies, cross cutting
Term
Film Noir
Definition
black film, european, tended to take place in bleak urban settings
Term
cultural hegemony
Definition
the idea that american culture is viewed by other parts of the world as superior
Term
bollywood
Definition
indian hollywood
Term
bollywood movie types
Definition
romance and adventure musicals
produced in 1 week
Term
product placement
Definition
when they put products in movies to advertise
Term
exclusive contracts
Definition
you are owned by a movie studio
Term
p.t. barnum
Definition
bribed reporters, lied, free vacations; gained publicity for his circus
Term
Ivy Lee
Definition
rockerfeller, one of the first P.R. practitioners, focused on honesty
Term
Edward Bernays
Definition
torches of freedom, sigmund freud, people are stupid
Term
brand differentiation
Definition
our brand is better than the others
Term
controlled publicity
Definition
advertising
Term
pseudo events
Definition
used by PR to gain media attention
Term
ad council
Definition
created by ad industry because of bad reputation, take on 10-15 nonprofits per year
Term
PSA
Definition
public service announcement
Term
association
Definition
good memory associated with a product
Term
subliminal advertising
Definition
rats bush campaign
Term
peterson milla hooks
Definition
target boutique firm
Term
federal trade commision
Definition
regulates advertising
Term
top grossing films of all times
Definition
Avatar, Titanic, The Dark Knight, Sar Wars, Shrek 2
Term
Three alternatives to hollywood
Definition
Indie, Foreign, Documentary
Term
Cost per film in hollywood
Definition
102 million
Term
PR was a response to
Definition
muckraking journalism
Term
Largest PR Firms
Definition
WPP, omnicon, publicis
Term
PRSA values
Definition
Honesty, Expertise, Loyalty, Fairness
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