Details Title: J1100 Test 3 Description: Martinez Total Flash Cards: 20 Created: 05/07/2009 10:51:33		New Users: To study from this flashcard set, or to create your own your own study flash cards, REGISTER HERE. Existing Users: CLICK HERE. Additional Journalism Flashcards
Cards in this set: Term 3 professions Definition journalism, advertising, public relations Term journalist's job Definition tell the truth so it benefits society Term PR person's job Definition make the client look good Term advertiser's job Definition sell the product Term golden rule of journalism Definition do your job and don't cause unjustified harm Term the things ethics is not Definition feelings, religion, following the law, following culturally accepted norms, science Term why is ethics voluntary? Definition there is no law covering journalism & good journalism can cause harm Term case study myths Definition every opinion is equally valid, because we can't agree on an answer there is no right answer, & it doesn't matter what you come up with, people will just act out of self interest anyways Term the goal of ethical reasoning Definition justification Term the keys to ethical decision-making Definition reflection, justification, & consistency Term 7 steps in the checklist for moral decision making Definition 1. what is the issue? 2. what are the facts bearing on the issue? 3. who are the claimants affected? 4. what are 3 courses of action? 5. what do ethical guidelines tell you? 6. make a decision 7. defend it Term subcategories to step 4 in moral decision making Definition best and worst case scenarios, harm caused to claimants, do ideals conflict?, rules & principles Term subcategories to step 5 in moral decision making Definition consequential & non-consequential (the action itself) Term duties Definition fidelity/reparation, gratitude, justice, beneficence, non-injury, self-improvement Term utilitarianism Definition the decision that does the greatest amount of good to the greatest amount of people Term rights approach Definition protects the moral rights of the people involved Term fairness/justice approach Definition treat all people equally, or if unequally, then fairly based on some standard that is defensable Term common good approach Definition respect and compassion for all is good for society as a whole Term philosophies from which media ethics originate Definition utilitarianism, rights approach, fairness/justice approach, common good approach Term SPJ code Definition seek truth and report it, minimize harm, act independently, be accountable