Shared Flashcard Set

Details

IS 300 - MidTerm 1
IS 300 - MidTerm 1
71
Business
Undergraduate 3
02/07/2009

Additional Business Flashcards

 


 

Cards

Term

 Functional Perspectives (x4)

Definition

Sales & Marketing

 

Manufacturing

 

Human Resources

 

Accounting & Finance

 

 

(*what biz function does the system replace/is used for)

Term

 Constituency Perspectives (x4)

Definition

Transaction Processing

 

Managment Info & Decision-Support

 

Executive Support

 

 

*whose job does the IT support/replace?

Term

Operational Level Systems

 

(example for each functional perspective)

Definition

[image]

Take over the most basic levels of an org. -

*Transaction Processing (TPS)

 

 

Sales - Order Processing

 

Manufacturing - Material Controls

 

Fin./Acctg. - Payroll, A/P

 

HR -  Employee Recordkeeping

Term

Management Level Systems

 

(examples from each functional perspective)

Definition

Take over mid-management positions -

*Mgmt Info (MIS) & Decision-Support (DSS)

 

 

Sales - Sales Mgmt & Analysis

 

Manufacturing - Inventory Control & Scheduling

 

Fin./Acctg. - Budgeting & Profitability Analysis

 

HR - Relocation & Contract Cost Analysis

Term

Strategic Level Systems

 

(examples for each functional perspective)

Definition

Take over the highest levels of an org. -

*Executive Support (ESS)

 

 

Sales - 5-yr. Sales Trend Forecasts

 

Manufacturing - 5-yr. Operations Planning

 

Fin./Acctg. - Profit Planning

 

HR -Personnel Planning

Term

UPS' Order Tracking System

 

...is an example of ...?

 

(functional & constituency perspective, why)

Definition

Manufacturing & Production Perspective

 

TPS

 

...it is a required part of UPS' core business: delivery

Term

Newegg.com - Order Fulfillment

 

...is an example of...?

Definition

Manufacturing

 

TPS

 

...delivery is a core process of newegg.com's biz

Term

Time-In/Time-Out Punch Clock

 

...is an example of...?

Definition

Human Resources Perspective

 

...it manages hours worked, etc.

Term

Consituency Perspectives:

 

Operational

Definition

- support operational managers

 

-  tracks basic activities & transactions

Term

Constituency Perspectives:

 

Management-Level

Definition

serves _____ activities...

 

- monitoring

- controlling

- decision-making

- admin.

Term

Consituency Perspectives:

 

Strategic-Level

Definition
- helps senior mgmt.
 
- strategic issues (long-term planning)
Term

Consituency Perspective:

 

Types of Systems (x4)

Definition

Transaction Processing (TPS) - Operational

 

Mgmt Info (MIS) - Management

Decision-Support (DSS) - Management

 

Executive Support (ESS) - Strategic

Term

Relationships between Systems:

 

Traditional vs. Contemporary Firms

Definition

Traditional:

- isolated systems that don't communicate

- ↓  efficiency & value

 

Contemporary:

- highly integrated systems

- ideal

Term
Flow of Info in Info Systems
Definition

TPS → ↑MIS & ↑DSS

 

MIS → DSS & ↑ESS

 

DSS → ↑ESS

 

ESS - executives make decisions

Term
Enterprise Applications (use/def.)
Definition

automate processes

 

across multiple biz functions & org. levels

 

may extend outside the org.

Term
Enterprise Applications (types, x3)
Definition
ERP - Enterprise Resource Planning
 
SCM - Supply Chain Mgmt.
 
CRM - Customer Relationship Mgmt.
Term
Enterprise Resource Planning System (ERP)
Definition

support basic internal processes

 

Links 4 functional perspectives & external partners (suppliers & customers)

 

Provides 1 centralized database that all units use

Term
ERP Systems & how they work...
Definition

interdependent modules that w/ common central database

 

data can be accessed by anyone

 

1 info system

Term
ERP Systems - Business Value
Definition

Unify firm structure (1 org.)

 

Firm-wide knowledge based mgmt.

 

↑ efficiency

 

customer-driven

 

 

Term
ERP Systems - Benefits (x4)
Definition

Quality & Efficiency

 

↓ Costs

 

Decision Support

 

Enterprise Agility

Term
ERP Systems - Challenges
Definition

Difficult to build - fundamental change in biz ops.

 

Technology - very complex & $$$

 

Centralized - may not be best for all firms

 

 

Term
Supply Chain Mgmt. (SCM)
Definition
manages relationships w/ suppliers
Term
Supply Chain
Definition

Network of orgs. & processes that get RM → FG

 

includes customers

Term
SCM Processes
Definition
Plan - Align supply chain w/ budget & biz plan
 
Source - Identify supplier, delivery, inventory
 
Make - Schedule production, WIP, quality controls
 
Deliver - Select carriers, warehouses, sales invoices
 
Return - Authorize & give credit
Term

SCM

 

Just-in-Time

Definition

minimizes inventory

 

RM in only as needed

 

FG out as soon as produced

 

Negative:

causes distortion of demand along SC

(bullwhip effect)

Term

SCM

 

Bullwhip Effect

Definition

distortion of demand along the SC

 

 

Part 1 - "demand will be X, to be safe I'll get Y"

 

 Part 2 - "1 got Y, so demand is Y, I better get Z"

 

etc.

Term

SCM

 

Push-Based

Definition

Production based on forecasts of demand

 

products are "pushed" to customers

 

 

Suppliers ← Manufacturer → Distributor → Customer

Term

SCM

 

Pull-based

Definition

driven by actual customer orders

 

(ex. Dell computers)

 

 

Supplier ← Manufacturer ← Distributor ← Customer

Term

SCM

 

Applications (x3)

Definition
Management
automate flow of info
company ↔ supplier
 
Planning
generate demand forecasts
sourcing & manufacturing plans
 
Execution
manages physical flow of products
ensures efficient deliveries
Term

SCM

 

Benefits

Definition

coordinated activites throughout process

 

links suppliers, manufacturers, & customers

 

↓ cost - time, inventory, etc.

 

↑ efficiency of reverse flow (returns)

Term
Customer Relationship Mgmt. (CRM)
Definition

manage relationships w/ customers

 

1 IS to coordinate all biz processes

 

consolidated & unified customer view (360)

 

analytical tools for customer relationship

Term
CRM & Loyalty Programs
Definition

identifies high-value customers

 

perks, etc.

Term
Touch Points
Definition

customer interactions

(ex. e-mail, phone, mail, etc.)

 

identified by info in CRM system

Term

CRM

 

3 Perspectives of Customer

Definition

Sales - ###s & source

 

Marketing - campaign data & analysis

 

Service - help history

Term

CRM

 

Operational CRM

Definition

customer-facing applications

(ex. sales force & marketing automation, customer service support, etc.)

 

 

Term

CRM

 

Analytical CRM

Definition

analyze customer data generated by operational CRM

 

ex.

customer segmentation strategies

customer profiles

lead conversion

customer value

 

Term

CRM

 

Business Value

Definition

↑ customer satisfaction

 

↓ churn rate

 

↑ effective mktg

 

↓ customer costs

 

↑ revenue from high-value customers, etc.

Term
Churn Rate
Definition

rate at which...

 

customers stop using g/s from 1 company & turn to another

Term

CRM

 

*Performance Measures

Definition
Cost per Lead
 
Cost per Sale
 
# of repeat customers
 
Churn rate
 
Sales closing rate
Term
Changing Economies of Info
Definition
Ubiquity - shopping can take place anywhere
 
Global - internet ↑ available customers
 
↑ Availability of Information
 
Individualized selling & customization
Term

eCommerce

 

Revenue (x4)

Definition

Commerce - sales, commissions, transactions, etc.

 

Content - subscription, document, etc. fees

 

Community - advertising, referral, & membership fees

 

Infrastructure - installing IS, licenses, etc.

Term
Internet Business Models (x8)
Definition
1. Virtual Storefront
 
2. Information Broker
 
3. Transaction Broker
 
4. Online Marketplace
 
5. Content Provider
 
6. Online Service Provider
 
7. Virtual Community
 
8. Portal
Term

Internet Business Models

 

Virtual Storefront

Definition

sells g/s online

 

ex. - Amazon.com

Term

Internet Business Models

 

Information Broker
Definition

Provides info on g/s

(usually requires membership to access)

 

ex. - Edmunds.com

Term

Internet Business Models

 

Transaction Broker
Definition

pairs buyers & sellers

 

provides online transaction facility

 

 

ex. - eTrade.com, Expedia.com

Term

Internet Business Models

 

Online Marketplace
Definition

provides a trading platform for other buyers & sellers

 

 

ex. - eBay.com, craigslist.com

Term

Internet Business Models

 

Content Provider
Definition

revenue from providing content

 

- ex. -

Wall Street Journal (WSJ.com)

ESPN Insider (ESPN.com)

Term

Internet Business Models

 

Online Service Provider
Definition

Provides online services...including search engines

 

 

- ex. - 

Google.com

PayPal

Term

Internet Business Models

 

Virtual Community
Definition

Provides an online community to specific groups

(social networking)

 

 

- ex. - 

 

Facebook.com

MySpace.com

Term

Internet Business Models

 

Portal
Definition

Provides initial point of entry to the internet

 

Specialized content & services

 

- ex. - 

 

Yahoo.com

MSN.com

Firefox-Google Homepage

Term

Internet Business Models...examples...

 

 

Overstock.com

 

online retailer of clothing, electronics, books, etc.

Definition
Virtual Storefront
Term

Internet Business Models...examples...

 

 

GoDaddy.com

 

provides domain names for a fee
Definition
Online Service Provider
Term

Internet Business Models...examples...

 

 

Xdrive.com

 

online data storage
Definition
Online Service Provider
Term

Internet Business Models...examples...

 

 

TalktoChuck.com

 

provides stock trades & online banking services
Definition
Transaction Broker
Term

Internet Business Models...examples...

 

 

Match.com

 

online database of local active singles
Definition
Online Marketplace
Term

Internet Business Models...examples...

 

 

Wikipedia.org

 

online user-created encyclopedia
Definition
Content Provider
Term

Internet Business Models...examples...

 

 

SecondLife.com

 

virtual "real-world" similar to the Sims

Definition

Content Provider

 

Virtual Community

Term

eCommerce

 

Types (x3)

Definition

Business to Customer (B2C)

 

Business to Business (B2B)

 

Consumer to Consumer (C2C)

Term

eCommerce

 

Business to Business (B2B)

Definition

sales of g/s to other businesses

 

includes EDI

Term

eCommerce

 

Consumer to Consumer (C2C)

Definition

individuals using the web for private sales

 

online marketplaces

 

 

- ex. - 

eBay.com

Amazon Marketplace

Term

eCommerce

 

Advantages of B2C (x4)

Definition
Customer-centered retailing
closer, more personalized relationship w/ customer
 
Web Sites
consumer can find info quicker & make purchases
 
Disintermediation
eliminates the middle-man... ↓costs & ↓price
 
Reintermediation
shifts intermediary role → ↑ value for consumer
Term
Web Personalization (& benefits)
Definition

customer-unique websites

 

product recommendations based on shopping history

 

↓ interaction cost

Term
Collaborative Filtering
Definition

1. collects consumer info

 

2. compares to other consumers, markets, etc.

 

3. product recommendations based on #2

Term
Electronic Data Interchange (EDI)
Definition

computer-to-computer exchange

 

between 2 orgs.

 

of standard transactions

Term
Views of IT (x3)
Definition

Connection View - IT as a tool used by workers

 

Immersion View - IT as environment surrounding workers

 

Fusion View - IT as a fusion w/ workers

Term
Strategic Biz Objectives of IT (x6)
Definition

1. Operational Excellence

↑efficiency of operations for competitive advantage

ex. - Wal-Mart

 

2. New G/S

new IT introduces new g/s to market

ex. - NetFlix vs. Blockbuster

 

3. Customer & Supplier Intimacy

↑ integration w/ members of SC

ex. - JCPenny & shirt orders

 

4. Improved Decision Making

IT = better, quicker info

 

5. Competitive Advantage

IT should enable better processes than competitors

ex. - Dell

 

6. Survival

from #5, must adopt new IT to keep up

ex. - ATMs & banks

Term
Complementary Assets necessary for IT
Definition
Organizational Assets
culture, biz model & processes, IS, etc.
 
Managerial Assets
mgmt. support, teamwork, training, etc.
 
Social Assets
Society's investment, laws, internet, education, etc.
Term
Data, IT, & Information
Definition

Raw, unorganized data

↓ 

Information System

Organized, usable information

Term
Components of IS (x3)
Definition
Organizational
People, processes, culture, etc.
 
Management
used to make decisions (S-T & L-T)
 
Technology
hardware, software, networks, etc.
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