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IOPP Chapter3
Fundamentals of Packaging Technology Textbook
4
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Graduate
10/19/2017
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Term
Demography
 Definition
a numerical count of how many consumers there are in specific easily quantifiable classifications
Term
Psychographics
 Definition
the study of how groups of people are motivated and how they behave
Term
Ethnography
 Definition
the study of buying habits
Term
4 ways to evaluate
 Definition
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