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Details Title: Intro Description: 350 Total Flash Cards: 25 Created: 02/27/2007 23:20:34	To study from this set of flash cards, or to create your own your own study flash cards, register HERE. If you are already a registered user, CLICK HERE.
Cards Term Market Segmentation Definition Explain and Exploit Term MASDD Definition Measurability Accessability Substantiality Durability Differential Responsiveness Term Segmentation Categories Definition DIPBEG Demographic International Psychographic Benefit Economic Geographic Term Segmentation Strategy Definition Undifferentiated Differentiated Concentrated Counter-segmentation Term International Market Segmentation Definition Standardized- same all over Customized- Unique to areas Intermarket- cross country w/ common needs Term Indifferentiating Definition Homogenous products everywhere Term Differentiating Definition Different products for certain demographics Term Primary Demand Definition Influencing demand by creating a want Term Secondary Demand Definition Influencing demand by being brand specific Term Concentrated Strategy Definition Concentrate on a couple of markets Term Counter-segmentation Definition Meeting less needs for cheaper prices Term Micromarketing Definition Collecting census data and demographic data to identify clusters of data that have similar buying habits Term Market Proliferation Definition Increasing # of products Term (2) two types of Products Definition Service and Capital Term Operational Products Definition Not part of finished product, necessary for production Term Aspects of a Product(5) Definition Quality Design Branding Packaging Customer Service Term Brand Process Definition Brand Identity Brand Equity Brand Generics Manufacturer/National Brands Regional Brands Distribution Band Term Types of products(3) Definition Convenience Shopping-something you search out Speciality Term Types of Brands Definition Generics Manufacturer Distributor Term Why make new products? Definition 49% of profits from new products Gain Market share Term Purpose of Marketing Research Definition Identify and take advantage of marketing opportunities. Evaluate performance, Improve view of market. Term Purpose of Marketing Research Definition Identify and take advantage of marketing opportunities. Evaluate performance, Improve view of market. Term Purpose of Marketing Research Definition Identify and take advantage of marketing opportunities. Evaluate performance, Improve view of market. Term Purpose of Marketing Research Definition Identify and take advantage of marketing opportunities. Evaluate performance, Improve view of market. Term Purpose of Marketing Research Definition Identify and take advantage of marketing opportunities. Evaluate performance, Improve view of market.