Term
|
Definition
| large specialty store, focused on a major product category, competing on basis of low prices and product availability |
|
|
Term
|
Definition
| stores that buy manufacturers' seconds, overruns, returns, off-season merch for resale at deep discounts |
|
|
Term
|
Definition
| combines off-price with category killers |
|
|
Term
|
Definition
| physical elements in a store's design that appeal to consumers' emotions and encourage buying |
|
|
Term
|
Definition
| adding unrelated products/product lines to existing product mix, usually fast-moving items sold in volume |
|
|
Term
|
Definition
| new retailers usually enter the mkt as low-status, low-margin, low-price but eventually evolve in to high-cost, high-price merchants |
|
|
Term
|
Definition
| us of telecom and nonpersonal media to introduce products to consumers, who then can purchase them via mail, phone, or web |
|
|
Term
|
Definition
| when a retailer advertises a product and makes it available through mail or phone orders |
|
|
Term
|
Definition
| face-to-face sales presentations at home or office |
|
|
Term
|
Definition
| independently owned businesses that take title to goods, assume ownership risks, and buy and resell products to other wholesalers, business customers, or retailers |
|
|
Term
|
Definition
| widest range of wholesaling function |
|
|
Term
| general merchandise wholesalers |
|
Definition
| full-services wholesalers w/ wide product mix, but limited depth within lines |
|
|
Term
|
Definition
| full-service wholesalers that carry only a few product lines, but many products within those lines |
|
|
Term
| specialty-line wholesalers |
|
Definition
| full-service wholesalers that carry only a single product line or a few items within a line |
|
|
Term
|
Definition
| specialty-line wholesalers that own/maintain display racks in stores |
|
|
Term
| limited-service wholesalers |
|
Definition
| merchant wholesalers that provide some services and specialize in a few functions |
|
|
Term
| cash-and-carry wholesalers |
|
Definition
| limited-service wholesalers whose customers pay cash and furnish transportation |
|
|
Term
|
Definition
| limited-service, transport products directly to customers for inspection and selection |
|
|
Term
|
Definition
| limited-service wholesalers that take title to products, negotiate sales, but never take actual possession of products |
|
|
