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| a scholar who applies the scientific method to describe, predict, and explain recurring forms of human behavior |
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| a scholar who studies the ways in which symbolic forms can be used to identify with people, or to persuade them toward a certain point of view |
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| the assumption that truth is singular and is accesible through unbiased sensory observation; commited to uncovering cause and effect relationships |
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| percieved competence and trustworthiness of a speaker or writer that affects how the message is recieved |
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| a percieved role relationship that affects self-image and attitudes; based on attractiveness of the role model and sustained if the relationship remains salient |
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| the linguistic work of assigning meaning or value to communicative texts; assumes that multiple meanings or truths are possible |
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| burke's dramatistic pentad |
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| a five-pronged method of rhetorical criticism to analyze a speakers persuasive strategy- act, scene, agent, agency, purpose |
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| study of what its like to be another person, in a specific time and place; assumes there are few important panhuman similarities |
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| the study of the origin, nature, method, and limits of knowledge |
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| the assumption that behavior is caused by heredity and environment |
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| data collected through direct observation |
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| liberation from any form of political, economic, racial, religious, or sexual opression; empowerment |
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| research in which the data is recorded in numerical form |
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| research in which the data is recorded in linguistic (non-numeric) form |
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| a research method that manipulates a variable in a tightly controlled situation in order to find out if it had the predicted effect |
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| subjects in an experiment who experience no form of the indepedent variable; a no- treatment comparison group |
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| a research method that uses questionaires and intreviews to collect self-reported data that reflects what respondents think, feel, or intend to do |
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| a research method that describes and interprets the characteristics of any text |
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| scholars who use theory to reveal unjust communication practices that create or perpetuate an imbalance of power |
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| a method of participant observation designed to help a researcher experience a culture's complex web of meaning |
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