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Int. Marketing Chapter 11
terms
25
Marketing
Undergraduate 4
05/01/2016

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Term
brokers and agents
Definition
intermediaries who bring international buyers and sellers together; they do not carry title to product
Term
building channels
Definition
creating new distribution channels, especially necessary in situations where there are no channels at all, or there are no channels that conform to needs of company
Term
buying offices
Definition
buyers representing different firms located abroad
Term
complementary export agents
Definition
firms that export other firms' products that are complementary to their offerings, along with their own products, for a fee/commission
Term
complementary export merchants
Definition
distributors who take title to complementary products distributed and are compensated in form of discount
Term
comprador
Definition
foreign agent with an exclusive
Term
cooperative export arrangements
Definition
agreements that involve use of distribution system of exporters with established systems of selling abroad, who agree to handle export function of a noncompeting (but not necessarily unrelated) company on a contractual basis; also called mother henning or piggybacking
Term
established channels
Definition
distribution channels that already exist in a particular market
Term
export management companies
Definition
companies specializing in export function for client companies in a particular industry
Term
export merchants
Definition
intermediaries who take title to and possession of products they carry; responsible for shipping and marketing products to target market
Term
Export Trading Company (ETC) Act
Definition
passed in 1982, encourages formation of export trading companies by competing firms to promote US exports without violating antitrust regulation
Term
foreign-country intermediaries
Definition
intermediaries who help distribute products in target foreign market
Term
home-country intermediaries
Definition
intermediaries in home country
Term
import jobber
Definition
merchant intermediary who purchases commodity goods from manufacturer to sell to trade (wholesaler, retailer, B2B client) in target market
Term
keiretsu
Definition
japanese trading firm that consists of families of firms with interlocking stakes in one another
Term
logistics alliances
Definition
distribution alliances between 2 firms involving product transportation and warehousing
Term
managing agent
Definition
foreign agent who has an exclusive arrangement with company, representing its operations in a particular country
Term
manufacturer's export agents
Definition
agents in firm's home country handling exporting function of certain manufacturer on a commission, per deal, basis
Term
manufacturer's representative
Definition
agent who represents manufacturer exclusively in foreign target market
Term
merchant middlemen
Definition
different intermediaries who carry manufacturer's product line in particular country; both carry title to and have physical possession of products they distribute
Term
Norazi agent
Definition
export agent dealing in illegal and grey market products
Term
parallel imports
Definition
distribution system not authorized by manufacturer whereby products purchased in low price market are diverted to other markets; also called grey market
Term
sogo-shosha
Definition
large Japanese trading company that specializes in providing intermediary services, risk reduction through extensive info channels, and significant financial assistance to manufacturing firms
Term
trading companies
Definition
large companies that specialize in providing intermediary services, risk reduction through extensive info channels, and significant financial assistance to manufacturing firms
Term
Webb-Pomerene Associations
Definition
associations of competing companies that are granted immunity from antitrust prosecution and that join resources and efforts to export internationally
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