Shared Flashcard Set

Details

International Marketing
Test 3
12
Marketing
Undergraduate 4
03/19/2007

Additional Marketing Flashcards

 


 

Cards

Term
3 types of cultural knowledge
Definition
Imperitive
Elective
Exclusive
Term
Hofstede's 4 Cultural Dimensions
Definition
Uncertainty Avoidance
Power Distance
Individuality/Collectivity
Masculinity/Femininity
Term
Agents of Cultural Change
Definition
MNC's
Advertising
US Media
Term
Two types of time
Definition
Monochromatic - On time
Polychromatic - Relaxed idea of time
Term
3 ways to reduce uncertainty
Definition
Technology
Social Rules
Religion and Rituals
Term
Benefits of Product Standardization
Definition
Economies of scale

Shortened production time

Global Brand

Create higher barriers to entry
Term
Standardization vs. Customization Concepts
Definition
Global Model

Lead Country Model

Modular Approach

Core-product Approach
Term
2 Introduction Strategies
Definition
Waterfall (Phased Rollout)

Sprinkler (Simultaneous Rollout)
Term
Problems with Standardization
Definition
Language

Culture

Positioning
Term
Pricing Terms
Definition
Free on Board (FOB)

Cost, Insurance and Freight (CIF)

Cost and Freight (C&F)
Term
Ways to reduce cost-excalation
Definition
Lower Import Prices to save Tariffs

Import Parts and Assemble Local

Produce locally

Avoid costly functional features

Remove Middlemen?
Term
Transfer Cost
Definition
Intra-company price can be low to accumulate profits in a lower-tax country.
Supporting users have an ad free experience!