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International Marketing
Chapters 1-10
41
Marketing
Undergraduate 4
03/07/2007

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Term
IMF
Definition
International Monetary Fund - stabilizes foreign exchange rates and establishes freely convertible currencies to facilitate expansion and balanced growth of international trade
Term
Why nations fear globalization
Definition
Environmental concern, worker exploitation, domestic job losses, cultural extinction, higher oil prices, and diminished sovereignty of nations.
Term
Manifest Destiny
Definition
American belief that they were a chosen people ordained by God to create a model society. Refers to territorial expansion of the United States from the Atlantic to the Pacific.
Term
Monroe Doctrine
Definition
A cornerstone of US foreign policy, contained three elements - no further European colonization in the New World, US stays out of European political affairs, and nonintervention of European governments in the governments in the Western Hemisphere
Term
True of False: The disposal of hazardous waste is as big an issue as controlling industrial wastes?
Definition
TRUE
Term
True or False: The US will need 600 million immigrants between now and 2050?
Definition
True
Term
True or False: The internet holds the biggest changes for our future in terms of marketing?
Definition
True
Term
Imperatives
Definition
Customs that must be recognized and accommodated
Term
Electives
Definition
Customs to which adaptation is helpful, but not necessary
Term
Exclusives
Definition
Customs in which an outsider must not participate
Term
"Master of Destiny" philosophy
Definition
Fundamental to US management thought. Simply stated, people can substantially influence the future, they are in control of their own destinies
Term
Bribery
Definition
Voluntarily offered payment by someone seeking unlawful advantages
Term
Extortion
Definition
If payments are extracted under duress by someone in authority from a person seeking only what they are lawfully entitled to
Term
Subornation
Definition
Involves giving large sums of money - frequently not properly accounted for - designed to entice an official to commit an illegal act on behalf of the one offering the bribe
Term
Lubrication
Definition
Involves a relatively small sum of cash, a gift or a service given to a low ranking official in a country where such offerings are not prohibited by law
Term
Agents Fees
Definition
An agent if often hired to do business in unfamiliar countries. But if part of their fees goes toward bribes this is considered to be unlawful
Term
Confiscation
Definition
The most sever political risk. Seizing of a companies assets without payment
Term
Expropriation
Definition
Government seizes an investment but some reimbursement for assets is made
Term
Domestication
Definition
Host countries gradually cause the transfer of foreign investment to national control and ownership through a series of government decrees by mandating local ownership and greater national involvement in a companies management
Term
Exchange Controls
Definition
When a nation faces shortages of roreign exchange or there is a substantial amount of capital leaving the country, controls may be levied over all movements of capital, or selectively against the most politically vulnerable companies to conserve the supply of foreign exchange for the most essential uses.
Term
Local-content Laws
Definition
When countries require a portion of any product sold within its country to have some local content, that is, to contain locally made parts.
Term
Import restrictions
Definition
Restrictions on the import of raw materials, machines and spare parts to force foreign companies to purchase from local industries.
Term
Tax controls
Definition
When taxes are raised on imports without warning and normally against an agreement. Popular choice for third world countries as a means of making money off foreign companies
Term
True of False: There is no reason to expect that terrorists will increasingly target businesses
Definition
FALSE
Term
Common Law
Definition
Found in England, the United States, and Canada. Based on tradition, past practices and legal precedents.
Term
Code Law
Definition
Based on an all-inclusive system of written rules of law.
Term
Islamic Law
Definition
Based on the interpretation of the Koran. It encompasses religious duties and obligations as well as the secular aspect of law regulating human acts. Defines a complete system that prescribes specific patterns of social and economic decision making, and types of economic freedom.
Term
True or false: A judicial body exists to deal with legal commercial problems arising between citizens of different countries
Definition
FALSE
Term
Conciliation
Definition
Nonbinding agreement between parties to resolve disputes by asking a thurd party to mediate differences
Term
Arbitration
Definition
When all else fails this is the preferred method for resolving international commercial disputes
Term
Litigation
Definition
The final step to solve a dispute
Term
The basic difference between domestic and foreign market research
Definition
In domestic operations, most emphasis is placed on specific market information being used to make product, promotion, distribution and price decisions and to develop marketing plans
Term
Research process steps
Definition
1. Define the problem and state objectives
2. Determine sources of info to fulfill objectives
3. CBA
4. Gather relevant data
5. Analyze data
6. Communicate results to decision makers
Term
Back translation
Definition
The questionnaire is translated from one language to another and then a second party translates it back into the original.
Term
Parallel translation
Definition
More than two translators are used for the back translation the results are compared, differences discussed, and the most appropriate translation is selected
Term
Decentering
Definition
Successive process of translation and retranslation of a questionnaire, each time by a different translator.
Term
Free trade area
Definition
An arrangement between two or more countries to reduce or eliminate customs duties and nontariff trade barriers among partner countries while members maintain individual tariff schedules for external countries.
Term
Customs union
Definition
Like free trade area but adds a common external tariff on products imported from countries outside the union
Term
Common market
Definition
Eliminates all tariffs and other restrictions on international trade
Term
Political union
Definition
Complete political and economic integration
Term
Commonwealth of independent states
Definition
USSR formed into this after it was divided up
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