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Details Title: International Marketing Description: Test 3 Total Flash Cards: 12 Created: 03/19/2007 12:20:16	To study from this set of flash cards, or to create your own your own study flash cards, register HERE. If you are already a registered user, CLICK HERE.
Cards Term 3 types of cultural knowledge Definition Imperitive Elective Exclusive Term Hofstede's 4 Cultural Dimensions Definition Uncertainty Avoidance Power Distance Individuality/Collectivity Masculinity/Femininity Term Agents of Cultural Change Definition MNC's Advertising US Media Term Two types of time Definition Monochromatic - On time Polychromatic - Relaxed idea of time Term 3 ways to reduce uncertainty Definition Technology Social Rules Religion and Rituals Term Benefits of Product Standardization Definition Economies of scale Shortened production time Global Brand Create higher barriers to entry Term Standardization vs. Customization Concepts Definition Global Model Lead Country Model Modular Approach Core-product Approach Term 2 Introduction Strategies Definition Waterfall (Phased Rollout) Sprinkler (Simultaneous Rollout) Term Problems with Standardization Definition Language Culture Positioning Term Pricing Terms Definition Free on Board (FOB) Cost, Insurance and Freight (CIF) Cost and Freight (C&F) Term Ways to reduce cost-excalation Definition Lower Import Prices to save Tariffs Import Parts and Assemble Local Produce locally Avoid costly functional features Remove Middlemen? Term Transfer Cost Definition Intra-company price can be low to accumulate profits in a lower-tax country.