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International Marketing Test 1
Globalization, Adaption, Marketing
23
Marketing
02/28/2011

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Term
International Marketing
Definition
The Performance of business activities to plan, price, promote, and direct the flow of goods & services to consumers or users in more than one nation for profit
Term
Controllable
Definition
The company itself; 4 Ps (Price, Promotion, Package, Placement) research undertaken
Term
Domestic Uncontrollable
Definition
Political/legal: trade policy; economic: growth + macro –management of the economy; competition
Term
Foreign Uncontrollable
Definition

Geography, culture, history, economic development + political-economic-legal competitive + financial

Term
Cultural Adaption:
Self Reference Criterion
Definition
everyone is conditioned by their history, culture & environment—must be left aside in evaluating foreign cultures—be “objective”

Term
Global Awareness
Definition

comes through knowledge, curiosity + in-depth study of country cultures; some similarities & some differences

Term
International Involvement
Definition
typically goes through stages. No involvement to infrequent to frequent to full commitment which can be complex & take many forms (exports, contractual, investment arrangements)

Term
Global Marketing
Definition
Global markets are all important—functions (market research product/brand, pricing, distribution etc.) managed with many/ other markets in mind
Term
Domestic Market Extension
Definition
Same or similar products & marketing mixes in all markets—still often some adaptions required (French wines, Boeing, Coca-Cola)

Term
Multi-Domestic Orientation
Definition
based on major adaptions to all/most markets
Term
Globalization
Definition
The trend towards increasing interdependencies among world markets and the diffusion of new ideas, technologies, products, services, and lifestyles through international markets
Term
Modernization
Definition
The upgrading of technologies and living standards that occur as ideas, products, and services diffuse through world markets
Term
Acculturation
Definition
The cultural effects of societies on each other; world cultures affecting North America etc., and Westernization the effects of western lifestyles on non-western societies
Term
Controversies over westernization
Definition
The emulation of the lifestyles and behaviors of western societies, most notably those of North America and Western Europe
Term
The Christian West
Definition

  • 313 AD Roman Emperor Constantine adopts Christianity-- Spreads throughout Roman Empire (Westen Europe
  • European colonization 16th - 19th centuries spreads Christianity worldwide: basis of today's 2 billion persons following

Term
The influence of Islam
Definition

  • Islam founded 7th century in today's Saudi Arabia and spreads 7th-10th centuries to Middle East and North America
  • Silk road of trade from Middle East to to China takes Islam to today's Bangladesh, Pakistan, Nothern India, Malaysia, Indonesia, and parts of China
  • Turkish Ottoman Empire spreads Islam and consolidates the faith over 12th-20th centuries: currently 1.2 billion Muslim following

Term
Colonzation and Globalization
Definition
  • Spreads European languages, institutions and customs to Americas, Africa, Asia-- Establishes today's global language infrastructre
  • English as a commecial/ priviledged language in 90+ counties and 1-2 billion people
  • French in about 25 countries and 3/4 billion people
  • Spanish in about 20 countries and 1/2 billion people
    -Took European 'cilivization' to many parts of the world
Term
The Modern International Corporation
Definition
De-colonization occurs during the 20th century BUT international corporations replace countries as major globalizing influences.
Term
International Companies
Definition

  • Build country infrastructures: electricity grids, telecommunications, water systems, transportation links (air, sea)
  • Build consumer markets through increased varieties of products, services
  • Transfers of technologies, management and marketing expertise

Term
GATT
Definition
General Agreement on Tariffs and Trade: a United Nations agency created by a multinational treaty to promote trade by the reduction of tariffs and import quotas
Term
WTO
Definition
World Trade Organization: an international organization based in Geneva that monitors and enforces rules governing global trade
Term
Definition
Term
Definition