Home > Flashcards > Internet/New Media > Int.to Media Adv. Midterm

Details Title: Int.to Media Adv. Midterm Description: review for intro to media advertising midterm Total Flash Cards: 6 Created: 10/08/2007 20:25:44	To study from this set of flash cards, or to create your own your own study flash cards, register HERE. If you are already a registered user, CLICK HERE.
Cards Term full-service agency   Definition includes an array of advertising professionals to meet all the promotional needs of clients     Will attempt to have available not only the creative and technical personnel associated with advertising preparation, but also marketing and research personnel to help in the planning process Term creative boutique Definition emphasizes creative concept development, copywriting, and artistic services to its clients     Term media-buying service Definition an independent organization that specializes in buying media time and space, particularly on radio and television, as a service to advertising agencies and advertisers     Term interactive agency   Definition help advertisers prepare communications for new media such as the Internet, interactive kiosks, CD-ROMs, and interactive television.  Sometimes referred to as cyberagencies, these new ad agencies have specialized talent and expertise that many traditional full-service agencies do not have Term in-house agency Definition the advertising department of a firm       Term five group dominating global advertising and media   Definition Omicom Group Publicis Groupe Havas WPP Group Interpublic Group of Cos.