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Definition
| a group of consumers of approximately the same age who have undergone similar experiences |
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| a large cohort of people born between the years 1946-1964 who are the source of many important cultural and economic changes |
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Definition
| a lifestyle term coined by the advertising agency Saatchi and Saatchi to describe young consumers who place high value on being both footloose and connected |
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Definition
| young people who have grown up with computers and mobile technology; multitaskers with cell phones, music downloads, and instant messaging on the internet. Who are comfortable communicating online aby by text and IM rather than by voice |
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Definition
| a widely used term to describe twentysomethings consumers are stereotypically characterized as being confused, alienated and depressed |
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Definition
| fitting in rather than rebelling, millenials, echo boomers, feel good spending |
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Definition
| a segmentation approach that divides the mature market into groups based on both level of physical well-being and social conditions such as becoming a grandparent or losing a spouse |
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Definition
| the economic potential created by the increasing numbers of affluent elderly consumers |
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Term
| multigenerational marketing strategy |
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Definition
| an appeal to people of different ages with imagery from an older generation that also turns on younger consumers |
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Definition
| how old a person feels as opposed to his or her true chronological age |
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Definition
| a perspective to understand how society assigns people to different roles across the life span |
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Definition
| a marketing term used to describe children ages 8-14 |
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