Term
| Health Behaviors: Why do we care? |
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Definition
- Epidemiogical Transition
- Health care is ill equipped to cope with chronic disease
- Prevention of problems is much more effective than treatment
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Term
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Definition
| Actions that individuals and groups undertake (or avoid) to maintain a healthy body and mind |
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Term
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Definition
| Process of enabling people to increase control over, and to improve, their health (WHO) |
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Term
| Health promotion consists of: |
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Definition
- Education
- Social Marketing
- Public Policy
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Term
| Individual Health Behavior Theories |
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Definition
- Health Belief Model (HBM)
- Theory of Planned Behavior (TPB)
- Transtheoretical Model (TTM)
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Term
| Health Belief Model (HBM) |
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Definition
- Oldest and most widely used
- Motivated by:
- Perceived susceptibility
- Perceived severity
- Perceived benefits
- Perceived barriers
- Cues to action
- Self-efficacy
- Value expectancy model
- People engage in healthy behvaior if they value the outcome and they think behavior will result in outcome
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Term
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Definition
- Focuses on individual, doesn't address social and enviornmental factors that influence decisions
- Doesn't account for disparities in knowledge/access to health-related information
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Term
| Theory of Planned Behavior (TPB) |
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Definition
- Focuses on rational, reasoned behavior
- Behavioral intention (as opposed to attitude) is a better indivator of behavior
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Term
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Definition
- Attitude
- Subjective Norms
- Motivation to conform to perceived norms
- Behavioral Intention
- Intention to perform behavior
- Perceived Behavior Control
- Contextual factors that make it easy/difficult to perform behavior
- Perceived Power
- Amount of power they believe they have over performing behavior
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Term
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Definition
- TPB assumes that behavior is the result of rational decision making
- "Perceived" part is difficult
- May have little to do with their actual ability to perform a behavior
- Time
- Does intention wane over time?
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Term
| Transtheoretical Model (TTM) |
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Definition
- Pre-contemplation
- Contemplation
- Preparation
- Action
- Maintenance
- Relapse
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Term
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Definition
- People don't go through fixed stages
- Measurement of stages may be difficult or arbitrary
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Term
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Definition
- Social Cognitive Theory
- Social Network Theory
- Diffusion of Innovations
- Social Marketing
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Term
| Social Cognitive Theory (SCT) |
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Definition
- Back and forth interaction between enviornment and people that influence behavior
- Individual Characteristics
- Self-efficacy
- Behavioral capability
- Expectations
- Expectancies
- Self-control
- Emotional coping
- Environmental Factors
- Vicarious learning
- Situation
- Reinforcement
- Reciprocal determinism
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Term
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Definition
- Complexity
- Evolutions never get rid of old constructs
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Term
| Social Network Theory (SNT) |
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Definition
- Relationship between and among individuals are more important in determining behavior
- More inclined to follow what people are doing around you
- People around you also determine the kind of information you have access to
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Term
| SNT Relationship Characteristics |
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Definition
- Centrality vs. Marginality of Individuals
- Reciprocity
- Complexity or Intensity of Relationships
- Homogeneity vs. Diversity
- Subgroups and Linkages
- Communication Patterns
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Term
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Definition
- Limited to small or defined groups
- Difficult to define groups --> where is the cutoff?
- Labor intensive and difficult
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Term
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Definition
| Process by which a behavior or technology makes its way into a population and is (or is not adopted) |
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Term
| DOI: Innovations are adopted by different cateogories of adopters |
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Definition
- Early adopters
- Early majority adopters
- Late majority adopters
- Laggards
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Term
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Definition
| Using marketing theories to encourage people to engage in healthy behaviors |
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Term
| Social Marketing: The Four P's |
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Definition
- Product
- Price
- Cost/benefits of engaging in behavior
- Place
- Promotion
- Way we communicate to people about the product
- (5th) Participation
- Need people to engage in behavior
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