Term
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Definition
Affect, Behavior Change, and Cognition.
ex: my attitude changed towards children when i became a parent myself. |
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Term
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Definition
-an organized system of ideas or beliefs that can be measured.
-begins with curiousity and exploration |
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Term
| can we control consumer behavior? |
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Definition
| yes. people under 21 cant buy alcohol, and those under 18 cant smoke |
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Term
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Definition
a person'e degree of pleasrue is more dependent on the change in his or her condition than the absolute level
ex: i felt little pleasure in the money i made from selling my too small jeans. i felt the loss of my youth/figure more. |
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Term
| Theory of Mental Accounting |
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Definition
| -people are willing to pay $4 dollars for a cup of starbucks but complain about $3 per gallon of gas. |
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Term
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Definition
| Mesaures the progress of nations through quantfying well-being |
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