Behaviorism 

psychology should study only observable behavior

stresses the importance of environment over heredity

pioneered animal research

John B. Watson (founder)

Edward Thorndike 

B.F. Skinner 

Social Psychology 

studies the influences of others' on one's behavior

Group behavior, conformity, obedience, stereotypes, discrimination, attitudes

The effects of religious affiliation on political views. 

Independent

vs.

Dependent Variable 

IV = condition manipulated by experimenter

DV = aspect of behavior thought to be affected by the independent variable (participant provides)

The effects of caffeine (IV) on memory (DV). 

Correlation 

statistical relationship between variables

positive = variables moving same direction (increasing together or decreasing together)

e.g. amt of time studying and score on exam 

negative = variables moving opposite direction

e.g. amt of alcohol consumption and reaction time 

Ranges from -1.00 to + 1.00 

Autonomic Nervous System 

Division of peripheral n.s. that innervates heart blood vessels, smooth muscles and glands

sympathetic division = mobilizes bodily resources (stressful situations)

parasympathetic division = conserves bodily resources (calm situations) 

Serotonin 

neurotransmitter linked to:

Sleep

Arousal

Aggression

Depression