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G202 Unit 2 exam
Flashcards for Topics 4 and 5
37
Business
Undergraduate 1
02/22/2012

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Term
When does market power exist?
Definition
When firms are able to restrict competition to sustain prices above marginal cost
Term
How can market power exist with multiple firms?
Definition
If products are differentiated and/or markets are segmented (i.e. firms have loyal customers)
Term
What is the manager's job when it comes to gaining market power?
Definition
To attempt to sustain any factors which limit competition
Term
Market strategies to restrict competition
Definition
Guarding trade secrets.
Control of an essential resource.
Exclusive contracts and customer lock-in.
Coke on campus.
Extended cell phone contracts.
Collusion (form a cartel and act as a monopoly).
Term
Non-market strategies to restrict competition
Definition
Patent or copyright protection.
Trade regulations.
Government Licensing
Government or NGO certification.
Term
Where does the profit maximization sales target occur?
Definition
Where marginal revenue equals marginal cost
Term
Describe profit maximization in terms of MR and MC
Definition
If MR>MC then the firm could make a profit by selling one more unit.
If MC>MR then the firm would lose money on selling the unit.
Term
How is price found given the optimal sales target?
Definition
Price is found as a markup over cost, where the markup factor depends on the demand for the product.
Term
Describe how a firm with high market power sets prices and efficiency level
Definition
Price higher and output lower than efficient levels.
Term
Perfect Price Discrimination
Definition
Each consumer is charged a price equal to her willingness to pay
Term
Effects of perfect price discrimination
Definition
No inefficiency occurs, but all market surplus goes to the producer (CS = 0).
Profits are increased relative to using a single price.
Term
Imperfect Price Discrimination
Definition
Groups of consumers are charged different prices
Term
The effects of imperfect price discrimination
Definition
Profits are increased relative to using a single price, but not as high as using perfect price discrimination.
Consumer surplus is decreased, but consumer surplus is not equal to zero.
Term
Players of Game Theory
Definition
These are the decision makers within the game.
Usually within firms, government, or interest groups.
Term
Strategies of Game Theory
Definition
These are the decision choices.
Price, Products, Advertising, Campaigning, lobbying, Regulation, etc…
Term
Payoffs of game theory
Definition
These are the outcomes of the decision choices.
Usually in terms of profits or losses.
Term
Dominant Strategy of Game Theory
Definition
A strategy that results in the highest payoff for a player regardless of what strategy their rival plays.
Term
Secure Strategy of Game Theory
Definition
In absence of a dominant strategy, play the strategy that guarantees the highest payoff given the worst payoff.
Term
In the absence of a dominant strategy, who's perspective should a company look at the situation?
Definition
Their rivals
Term
Nash Equilibrium
Definition
A condition describing a set of strategies in which no player can improve her payoff by unilaterally changing her strategy, given her rivals strategy.
Term
What is a normal form game?
Definition
A representation of a game that reveals the players, their possible strategies, and the resulting payoffs.
Simultaneous-move, one-shot, games.
Term
Extensive Form Game
Definition
A representation of a game that summarizes the players, the available information, the available strategies, the resulting payoffs, and the sequence of moves.
Term
How does the government promote competition?
Definition
The Department of Justice uses industry sales concentrations as an indication of the level of competition.
Term
The 4-Firm Concentration Ratio
Definition
The fraction of industry sales that goes to the four largest firms in the industry.
A C4 closer to one signals an uncompetitive industry
Term
The Herfindahl-Hirschman Index
Definition
The sum of squared market shares of firms in an industry multiplied by 10,000.
An HHI above 1800 signals an un-competitive industry
Term
When should a domestic country export?
Definition
When the world price is above the domestic price, the domestic industry has the comparative advantage.
The domestic industry exports to the world.
Term
When should a domestic country import?
Definition
When the world price is below the domestic price, foreign producers have the comparative advantage.
The domestic industry imports from the world.
Term
What is a Tariff?
Definition
A tax placed on imports.
-The tariff directly affects the domestic price charged on imports.
Term
What do tariffs result in?
Definition
Higher Domestic prices.
Under-consumption in the domestic market.
Over-production by domestic producers.
Less imports to the domestic market.
Term
What is a Quota?
Definition
A maximum quantity placed on imports.
The quota indirectly affects the domestic price by creating a situation of excess demand.
Term
What do quotas result in?
Definition
Less imports to the domestic market.
Under-consumption in the domestic market.
Over-production by domestic producers.
Higher Domestic prices.
Term
What is the difference between a tariff and quota?
Definition
Tariffs raise revenue while quotas do not.
However, if quotas are combined with a licensing fee, they can raise revenue.
Term
How can quotas result in more inefficiency?
Definition
If the license fee does not take away the price premium in the domestic market (PQ—PW), foreign producers will have an incentive to lobby to get into the domestic market (to sell at the higher price).
Resources spent on lobbying will lead to the increased inefficiency.
Term
Why do nations adopt trade restrictions?
Definition
National Defense Reasons.
-The good is essential for national defense.

Retaliation against dumping.
-Dumping: sale of goods at prices lower than production costs in foreign markets.

Infant Industry Argument.
-New domestic industries need to be protected.

Special Interests Influences.
-Businesses try to gain market power over competitors.
-Businesses try to save jobs and stop creative destruction.
Term
How are imports and exports linked?
Definition
Through income creation
- Restrict Imports, and exports will also fall.
- Jobs will be lost in the exporting industries.
Term
What do import restrictions do to the price of inputs?
Definition
Raise prices on inputs.
-Jobs will be lost in industries that rely on cheap imported materials.
Term
What happens to jobs with increases in trade restrictions?
Definition
Increase
But, this has more workers working in inefficient industries.
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