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G202 Topic 6
exam 3
17
Business
Undergraduate 2
12/09/2011

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Term
NGO's are usually non-profit organizations that are formed...
Definition
without participation of any government
Term
Civil society organizations
Definition
NGO
Term
Usually the Ngo forms around a....
Definition
social movement to organize members to a cause
Term
Some environmental NGO's
Definition
1 greenpeace
2 rainforest action network
3 sierra club
Term
Private Politics
Definition
when NGo activists directly engage private firms with their concerns instead of, or in addition to, trying to influence policy
(replaces legislative and implementation stage)
Term
The normal political issue stages include
Definition
development, politicization, legislative, and implementation. all stays within gov't
Term
In private politics the last two stages are placed with...
Definition
NGO engagement of firms
Term
legislative stage is replaced with...
Definition
NGO making direct demands on firms. issue threats (boycotts, or negative pr) and promise reward (PR endorsements or funding)
Term
Implementation Stage is replaced with...
Definition
resolution of the NGO-firm dispute. bargaining by the two sides to come to an agreement and may result in firm action, or may agree to disagree
Term
Four factors for the rise of NGO campaign
Definition
1 Communication Costs are rapidly decreasing
2 Public Trust in corporations is declining
3 Government Bureaucracy is getting thicker
4 Businesses are becoming more global
Term
Communication Cost
Definition
easier to organize and manage campaigns
Term
Public Trust
Definition
easier to sway public opinion against firms
Term
Government Bureaucracy
Definition
policy option can involve long delays
Term
Businesses
Definition
inter government action is hard to bring together
Term
Key's to NGO success
Definition
1 How much NGO leverage
2 Reasonableness of demand
Term
What characterizes a good target(6)
Definition
1 well recognized brand name
2 consumer product firms
3 firms producing products with low switching cost
4 firms that have a leadership position in the industry
5 sometimes the worst offenders are targeted, but not always
6 firms that have shown interest in the NGO's issue in the past
Term
Objectives of NGO
Definition
really after own brand and popularity to money, private donations, and volunteers
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