Shared Flashcard Set

Details

FSN 426
Food Service Operation
13
Science
Not Applicable
04/19/2010

Additional Science Flashcards

 


 

Cards

Term
"Sole purpose of business is to..."
Definition
"...create and keep the customer by knowing your customers" -- Peter Drucker
Term
What diff. ages want
Definition
Teens: the familiar
college age: variety and explanation
25-34: familiar w/ flair
35-54: want all
senior: familiar American fare
Term
Who eats the most fast food?
Definition
25-34 YO, married, BA/BS, profession with at least a $30,000 income
Term
Who eats the most fast food?
Definition
25-34 YO, married, BA/BS, profession with at least a $30,000 income
Term
Costumer driven approach
Definition
Give ppl what they want
or
lead ppl with new products
Term
Social marketing:
Definition
listen to the needs/wants of the target audience, and the building of the service and products based on the info
Term
what does social marketing do?
Definition
seeks to influence social behaviors that would benefit the target audience (and society in general)
Term
Characteristics of the service market:
Definition
1)intangibility of services
-color, music, etc
2inseparability of services
-good service -> good food
3)perishability of services
-can't 'store' service
4)heterogeneity of services
-lack of uniformity
Term
Organizational culture
Definition
The system of shared beliefs and values that develops w/in an org and guides the behavior of its members
Term
J. Wallace
Definition
"workers needs are of little concern...workers are to be treated as machines"
Term
J. Stevens:
Definition
Knew how to motivate and maintain worker loyalty by treating workers as valuable asset, "responsibility has always been highly efficient"
Term
being empowered, you feel that...
Definition
-your job is worth doing
-you know where you stand
-you have some control over ur work
-a sense of ownership, belonging
Term
mission statement
Definition
-states: purpose of an organization
"Achievement is never possible except against specific, limited, clearly defined targets"
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